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Now before I rant, I've got to say it could be just my inexperience in understanding how MS is different from G AdWords, and that would place the problem on my plate. Here's why I am writing:
I took my client's AdWords campaigns over to MS pretty much in tact, ads and keywords, with bids that I guessed would give comparable placement.
After a three month test, I'm seeing these campaigns that get about 500 clicks a week from Google delivering 30-40/week from MS AdCenter. My client's good for $250/week a Google, $200 a week at Yahoo, and the MS spend -which was set at $100 week to test-- is around $20.
What I'm asking is, is this a typical experience? Should I expect about 10% -or less-- from a MS campaign vs the same at Google?
If the groups answer is yes, then I'd be tempted to up the bids in hopes of grabbing a little more audience, but that smells of wasting my client's money just to get in a fight for #1 or #2 ad placement. (We have currently been very satisfied to hold a 3 to 5 postion.)
Thank you for your thoughts or advice.
I can understand the frustration that can happen when the product that you are advertising isd not displaying or performing as well as desired. I would like to help with this.
Our sponsored search results are placed on a relevancy system and the more relevant the keywords (terms) are to the searcher, results in a better the exposure and placement of your ad will be. Our automated system will display the most relevant ad out of all the advertisers bidding on the term that is being searched and if we can have your ad and keywords as relevant as possible the ad has a better chance of displaying. One of the biggest factors in relevancy is the match type that is chosen for the keywords.
We have an option that inserts your keyword into the ad copy and thus increasing the relevancy enormously. Research shows that customers respond better to online ads that use the same terms that they used to search. For example, customers who search for "baseball gloves" typically respond more to ad titles that use the term "baseball gloves" instead of "sporting equipment."
Microsoft adCenter also provides several options to help you improve ad exposure. If you want to increase the chance that certain parts of your audience will be shown your ad, you can adjust the following variables:
- Geographical location
- Day of the week
- Time of day (morning, afternoon, or night)
- Age and gender
For assistance please feel free to contact support and they can assist you with any above mentioned items.
Support Phone Number: 1-800-518-5689 - 6:00 AM to 6:00 PM PT
Hope This helps!
The other issue has been our attention to Adcenter. How many of us really work Adcenter the way we work Adwords? Sure, adwords is the cash cow so we pay attention to it. However, MSN adcenter has increased its reach with premium content partners, not a junk click publishers network like YPN, and is doing a lot to promote the live.com site.
In addition to that they have developed some great tools, such as the "desktop editor" ACE and Ad intelligence add-in for XL. (beta and pilot stage products). Yahoo has yet to do this.
Do you have the same number of campaigns and adgroups in Adcenter as you do Adwords? Have you built out robust negative KW's? Have you optimized ads? Have you done KW analysis and weighted your portfolio of KWs? Are you using any of the Geo and Demo increase bid tools?
Our traffic volume and conversion volume has increased dramatically since June 08 since we increased our focus and started using these new tools.
You can join the beta of the adcenter "offline editor" ACE
A $100 or $20 "test" is a very small amount of data to try and make an analysis with. You may need to give it more time, or spend more money to collect the amount of data you need to make an accurate assessment.
Adcenter is no Adwords and Live.com is no Google, however MSN is starting to come on strong with quality traffic and meaningful toolsets. They have more Geo/Demo data than Google to support their targeting features. I would recommend you ask yourself if the past slow volume has caused you to put Adcenter on the back burner and this could be the reason behind the lagging performance.
If so, take another run at it. After all, it looks like this is coming down to a two Pony race so you better get familiar with Adcenter.
Please also note that we have adCenter Support available for the US residents (and other markets as well) and they are a great way to have someone who is familiar with adCenter and how to best optimize your accounts to achieve the desired exposure/CTR that you may have with Google.
They are available from 6:00am through 6:00pm PST seven days a week. There is also our ‘best practice’ that you can be walked through or just a general walk through on your account so that you can use all the available tools that are there. (800) 518-5689
If you do not have the time to make the call, please submit a e-form and one of our Email representatives can review the account and respond via email.
For the larger accounts ($500.00+ monthly budget) you can request to have a specialist contact you and they will work with you for a set time frame. By having a Media Specialist, they can then devote the time needed to really see what can be done to get your account running up to its maximum ability.
I highly recommend that you contact us and we can assist in getting that performance up and increasing your return on investment.
Have a Great Day Everyone!
I just don't understand how a search engine like LIVE, according to alexa is ranked as good or even better than Google, but gives the WORST ROI. There is virtually no conversions on adcenter.
I like to also add that they still need to fix their GUI up, it's still cumbersome, for example, when I login to adwords, I see all my campaigns. I can choose how much it cost me yesterday, last 7 days etc.
Iin adcenter, I login and I see a brief overview of my campaign stats, however its useless. They should have made it go directly to the campaign screen. As an advertiser all I'm interested in is seeing my campaign performance and having the ability to choose dates without having to dig in further. This is the same issue on Yahoo as well, it seems both of them suffer from sensible "good UI" design.
[edited by: James_WV at 1:51 pm (utc) on Jan. 7, 2009]
Please also note that we have adCenter Support available for the US residents (and other markets as well)
I do business with many US based companies ..( hosting, registration, supplies , retailers, advertisers etc etc ) however they must have a phone number I can reach ..from here either included in my VOIP package ..or on "my dime" ..none of the USA free phone numbers can be reached from France ..we get a french language message which translates to "we regret but the international freephone number you have dialed is not available from here, thank you for your understanding" ..
I presume that the equivalent is what other Europeans get when they try to phone USA freephone numbers ..
You want to do business with me ..give me a phone number that I can talk to from here ..even if I have to pay the call ..In the USA you call them "local" numbers ..
Given the international reach of microsoft ( dont worry you are not the only US company that "overlooks" this simple fact ..I'm amazed that your local ( French ,German or UK or Italian or Spanish etc etc haven't mentioned it ..although I do know that MS France don't give a rats rear end about customer service so maybe it's wide spread ..that they dont tell the mothership what the European customers want or think ) ..anyway ..want us to spend ?..give us international customers a non "800" support or sales number ..
This applies to all US companies ..want our international money ..give us an alternative to "freephone" "800" .we'll even pay the call ..and your bottom lines get better ..we pay for good service ..price is secondary ..my US hosters and the US domain registry companies , US suppliers and US people we supply can testify to this .