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AdCenter Going Live in the UK this week

But it's not JUST Microsoft v Google. It's New Media against the rest

     

Receptional

9:49 am on Aug 13, 2006 (gmt 0)



The Sunday Times Business section has a full page article on the forthcoming battle between Microsoft and Google this morning. If you are in the UK - well worth a look.

Buried in the article is:

This week, Microsoft will firw a new salvo at Google with the launch in Britain of AdCenter...

The article also talks about the winner of the war being the one that knows the most about you - which is the scary truth of course! and on this front, Microsoft has a decade of data to play with.

In the longer gameplan, though, it seems that the biggest losers won't be Google or Microsoft, but possibly institutions like the Sunday Times itself as old media models struggle to keep up with the change from push to pull advertising.

Online version of article [timesonline.co.uk]

Dixon.

davec

11:43 am on Aug 13, 2006 (gmt 0)

10+ Year Member



Interesting, looking forward to getting started with AdCentre this week.

d

HuhuFruFru

1:46 pm on Aug 13, 2006 (gmt 0)

10+ Year Member



That's very good, I hope to see Microsoft and Yahoo soon in Germany, at the moment there is only Adsense here.

chrisv1963

2:48 pm on Aug 13, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



"That's very good, I hope to see Microsoft and Yahoo soon in Germany, at the moment there is only Adsense here."

I have always been wondering why it takes so long for Yahoo and Microsoft to accept non-American publishers. This alone shows the huge difference in competence between Google and the other two.
At least Google has the competence to accept international publishers and can even address them in their own languages!

wmuser

8:20 pm on Aug 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Will be looking for them to expand to other countries as well

limitup

8:27 pm on Aug 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



LOL! AdCenter is no threat to anything or anyone at this point ... their system is a complete joke from an advertisers point of view. To say the interface is absolutely horrendous is believe it or not an understatement, and the volume is about 1/10 to 1/100 of Google depending on keyword.

sem4u

9:41 pm on Aug 13, 2006 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I'm looking forward to signing up this week if it is open to everyone.

Are they going to run Yahoo & MSN ads at the same time or just switch straight to MSN ads?

chief72

11:46 pm on Aug 13, 2006 (gmt 0)

5+ Year Member



I have always been wondering why it takes so long for Yahoo and Microsoft to accept non-American publishers. This alone shows the huge difference in competence between Google and the other two.

Was Adwords available to publishers/advertisers worldwide from it's inception?

macavity

3:36 am on Aug 14, 2006 (gmt 0)

10+ Year Member



From the adCenter blog:


If you already have an adCenter account, you can get ready for the launch and take advantage of some initially low CPCs by creating Campaigns/Orders relevant to a U.K. audience and targeting them under Order Settings to "English United Kingdom."

Mac

sem4u

7:32 am on Aug 14, 2006 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Was Adwords available to publishers/advertisers worldwide from it's inception?

I certainly advertised in both the UK & US when it first launched.

Shak

11:42 am on Aug 14, 2006 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



adsense for publishers came way way after adwords for advertisers was launched.

Shak

Receptional

3:46 pm on Aug 15, 2006 (gmt 0)



Now live. Continued [webmasterworld.com...]
 

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