Welcome to WebmasterWorld Guest from

Forum Moderators: open

Message Too Old, No Replies

Apache Web Server To Ignore IE10 Do-Not-Track Setting

5:55 pm on Sep 7, 2012 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
votes: 612

Apache, the most commonly used software to house Web sites, will ignore Microsoft's decision to disable ad-tracking technology by default in Internet Explorer 10.

Microsoft set IE10 and Windows 8 so that, by default, Web sites that observe the Do Not Track (DNT) standard won't track people's behavior. The move was made to "better protect user privacy," the company said. cnet [news.cnet.com]
9:29 am on Sept 11, 2012 (gmt 0)

Full Member

10+ Year Member

joined:June 29, 2005
votes: 0

Just heard about this today. Interesting reading the comments on github.

Without knowing the full history of Do Not Track, I don't know if I can comment (but I will do, anyway!), but the impression I've got is that having this set to True by default is better for me as a consumer. Do I really have to think long and hard about whether I want to be tracked across the web by advertisers? I see this as the same sort of thing as blocking popups by default. Like popups, I do not want to see them (as, I imagine, do the majority of people), therefore I'm happy having that set as a default setting.

I know that the argument against it is that DNT is supposed to be a 'non-default option'. And by having it set to True as default will essentially mean that the signal will be ignored by all, thus making the signal useless. There's a flaw in that thinking - just because the masses have it set to True (by default or otherwise), doesn't mean it is useless and should be ignored, but rather means that the majority of people do not wished to be tracked, and advertisers should honour that. If there is value in it being set to False for the user, then they will figure out how to change it back, or the default will be changed, but I doubt such value will be found.

It seems to me that everyone is happy with this whole DNT thing as long as it is not used by all. As long as it's only a setting that is used by the few who are really keen to protect their privacy, then everyone will go along with it. But apparently, if the majority begin to use it, then there are problems. Maybe the amount of money that is to be lost (or less money gained) by advertisers and advertising networks is starting to hit home.

My basic impression: the decision to do this at Apache is petty, and has damaged Apache's reputation. I'm happy for IE10 to set this by default. It is the option I would have set, therefore have no reason to want to explicitly set it myself. I frankly don't care what some specification says about 'how' this preference is to be set, or by whom, but at the end of the day, I do not wish to be tracked by advertisers. End of.
9:31 am on Sept 11, 2012 (gmt 0)

Full Member

10+ Year Member

joined:June 29, 2005
votes: 0

Sorry, don't know if that is supposed to belong here...

As for the Apache decision, surely this isn't something that should be handled at the server level? Doesn't it just seem like someone is making a political statement here, at the expense of server software?
9:02 pm on Sept 11, 2012 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
votes: 552

I was very intrigued by the article's recurring "Microsoft declined to give a comment" (or "could not be reached..." or whatever the formula was). Normally you get that from the side that has come under criticism and hasn't got a prepared response yet. Odd.

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members