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Now, itís Congressís turn to adopt a new framework that reflects the changing understanding of the right to privacy in the United States and around the world. Like GDPR, this framework should uphold the fundamental right to privacy through rules that give people control over their data and require greater accountability and transparency in how companies use the personal information they collect.
if they're promoting this, then they probably expect that not all their competitors are fully capable of compliance and might be looking at this as an edge for their business.