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Microsoft pinned a lot of hope on Surface. The company fell way behind in mobile, and it hoped its own tablet would spark a monumental comeback. If web usage stats are any indication, though, the tablet's start can be best described as insignificant.
Analytics firm Chitika looked at tens of millions of (North American) tablet ad impressions from November 12-18. The Windows RT Surface barely registered, making up 0.13% of tablet web traffic. That means that out of every 10,000 tablet ad impressions, an average of 13 came from Surface.
Good news: still no reason for a webmaster to look at how IE on a such a machine botches up our sites.
Microsoft Corp. today announced plans to make Microsoft Surface available at additional retailers as soon as mid-December. In addition, the company announced the extension of the Microsoft holiday stores, including the transition of several of the stores into permanent Microsoft retail outlets.
“The public reaction to Surface has been exciting to see. We’ve increased production and are expanding the ways in which customers can interact with, experience and purchase Surface,” said Panos Panay, general manager, Microsoft Surface.
As early as mid-December, consumers will be able to go to retail stores in the United States and Australia to purchase a Surface with Windows RT. Additional availability will be added in a number of countries in the coming months.
“Our plan has been to expand the retail presence for Surface after the first of the year. Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier,” said Steve Schueler, corporate vice president, Microsoft Retail Sales and Marketing.Microsoft Increases Production and Pushes Harder Into Retail [microsoft.com]