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A U.S.-based organization representing the advertising industry has sharply criticized Microsoft for its decision to enable the Do Not Track feature in a standard installation of Internet Explorer 10, the default browser in Windows 8.
In an open letter to Microsoft published on its website, the Board of Directors of the Association of National Advertisers (ANA) called Microsoft’s decision “shocking” and argued that “Microsoft’s announcement has been uniformly met with outrage, opposition, and declarations that Microsoft’s action is wrong.”Microsoft Criticised By U.S. Ad Industry Over Default Do Not Track In IE10 [zdnet.com]
[edited by: xcoder at 10:40 pm (utc) on Oct 3, 2012]
1) What if a site owner ignores the "do not track" headers? can he/she be successfully sued ?
Most Americans have not heard of "Do Not Track," a proposal to allow Internet users to exercise more control over online advertising. However, when probed, most prefer that Do Not Track block advertisers from collecting data about their online activities. This is a much more privacy-protective approach for Do Not Track than what has been proposed by the advertising industry.