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Microsoft is launching a free online video player - the first serious rival to the BBC’s iPlayer
The MSN video player, which goes live tomorrow, will feature a thousand hours of television programming that is aimed mainly at the youth market, young families and professionals.
Rather than providing a “catch-up” service like the iPlayer, where people can watch programmes for only a few days after they are aired, Microsoft says that it will allow viewers to enjoy full series of their favourite shows.
The service is free, but viewers will have to watch single 30-second advertisements before, during and after the programme. The system is available only in the UK.