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Microsoft To Launch Decision Engine 'Bing' June 3

     
4:56 pm on May 28, 2009 (gmt 0)

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Microsoft To Launch Bing [discoverbing.com]
So, why a new search engine? Why the new name? Why now?
We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.

And features like cashback, where we actually give you money back on great products, and Price Predictor, which actually tells you when to buy an airline ticket in order to help get you the best price help you make smarter decisions, and put money back in your pocket.

[bing.com...]

I'm sure we'll all 'bing' it next week.

5:02 pm on May 28, 2009 (gmt 0)

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better than kumoing... which sounds like it could get banned by child-safe filters if anyone actually knew how to spell it.
5:56 pm on May 28, 2009 (gmt 0)

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When I point my browser at [decisionengine.com...] I get redirected to [decisionengine.com...]

Can anyone explain why?

6:25 pm on May 28, 2009 (gmt 0)

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Bing.com, Bing.co.uk, Bing.ca . . . all resolve to their service, so at least they've taken one step in the right direction. :P
7:08 pm on May 28, 2009 (gmt 0)

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With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions.

I thought decisions were left for the realm of humans and their superior intelligence. If MS has developed a software that can make decisions for us, they have either
a) cracked the holly grail of AI (which all of MIT failed to do for now)
b) have had help from MS's CEO from 2158 who used a time-warp-whole to travel back to our time and save MS from bankruptcy.
c) have had help from Cyberdine, which is soon about to engage humanity in a struggle for survival

Anyways, enough with the irony: IMHO this is just a search engine (probably live.com) repackaged with some extra tools, that G probably has had for 2 years or more ;)

7:09 pm on May 28, 2009 (gmt 0)

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Now we can ask what Microsoft Bings to the party. And for those of us who are old enough to remember, or who haunt the Christmas-music bins at Cheapo Records, "Bing" will always be associated (for better or for worse) with "Crosby."
7:46 pm on May 28, 2009 (gmt 0)

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you guys got it all wrong..

its going to have 2 buttons like google

Google Has "Google Search" "Im feeling Lucky"

Bing will have "BadaBing" "BadaBoom"

for the commercial on TV they can hire me ill say

"I type in what im looking for in this box and push this button.. Badabing. BadaBoom its right in front of me"

7:57 pm on May 28, 2009 (gmt 0)

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I gotta say I like the name. It's about time they got their search branding in order. Now don't change it.
7:58 pm on May 28, 2009 (gmt 0)

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Warning do not try bang.com

I stupidly typed bang.com, it tried to change my host file, it's a bad guy!

7:59 pm on May 28, 2009 (gmt 0)

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Anyone watch the video?

This is exactly what I was complaining would happen with Google and the Micro Formats and Rich Snippets.

Bing has already taken it to the next level according to the video, bringing all that information forward bypassing the individual sites, and it'll be interesting to see how long before mashups of this level either a) destroy the very infrastructure they're utilizing or b) cause a massive backlash against crawlers.

8:03 pm on May 28, 2009 (gmt 0)

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i dont like it either bill.
8:11 pm on May 28, 2009 (gmt 0)

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I agree. I don't like it. From Cnet:
While potentially useful for customers, it could also be a sticking point among those whose content it is borrowing from so liberally. Product searches, for example, aggregate both user and professional reviews from various sites directly within the Bing result.

"I don't think we are trying to do something unnatural to have the person stay within the site," (Microsoft's) Brian MacDonald said, adding that in the end the company thinks it will drive more people to the pages it is indexing.

My analysis of this analysis: horse-hockey.

8:26 pm on May 28, 2009 (gmt 0)

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Okay, we all know Microsoft have been fairly quiet these past years, but we've also seen them do some stuff in their labs, those keyword tools in labs, as well as getting involved in some other projects - they snapped up Yapta as part of the predictive forecasting thing they are hinting at here. Always positioned well for MS search and for sure it's nice to another possible search engine in the mix. They've certainly the money and network spread to build a name, if the results are good, but then based on the visitors I'm seing come through results which aren't positioned in the first 3 on Google, indicates to me that Google's suffering more from relevancy issues than it is in its ability to have the biggest database.
9:32 pm on May 28, 2009 (gmt 0)

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"Bing" will always be associated (for better or for worse) with "Crosby."

So if someone needs information, you can just tell them to go "search Crosby"

And if the person comes back and says he didn't find what he needed, you can say, "OK, then try Stills or Nash"

Badabing. BadaBoom

FarmBoy

11:20 pm on May 28, 2009 (gmt 0)

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I've said it before, unless they change out the search engine itself, this is just lipstick on a pig.
11:36 pm on May 28, 2009 (gmt 0)

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So is it a decision engine, or a search engine?

"The world doesn't need just another search engine, it needs a decision engine"

"So, why a new search engine? Why the new name? Why now?"

11:57 pm on May 28, 2009 (gmt 0)

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More info: Behind Bing [discoverbing.com] (requires Silverlight)
1:25 am on May 29, 2009 (gmt 0)

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Wow, some of those videos are pretty enlightening. Either MS is completely clueless and / or they've managed to convince themselves that their search engine actually returns good results.

This concept is the shotgun approach. They really cannot figure out what the user is looking for so they're going to throw everything at them (including the kitchen sink) and hope they score.

This is great news for Google and Yahoo, but continues the downward spiral for MS in the search space.

And wait until they discover that this concept is going to cost them a fortune. With such a busy screen, how is anyone going to find ads?

1:41 am on May 29, 2009 (gmt 0)

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So is this supposed to replace their current search engine?

Or just be another plaything in their toy box?

2:26 am on May 29, 2009 (gmt 0)

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About half way through the video someone types in "Digital Cameras" and the results were pure affiliate mumbo jumbo instead of links to other sites about digital cameras.

My take: since Bing offers nothing new (it seems to be a mash of existing services) it's purpose is to BECOME the affiliate instead of linking to affiliate sites.

Bing is a merge of affiliate site and regular search... I don't see this working well.

With such a busy screen, how is anyone going to find ads?

It seems MSN is turning away from display advertising and into affiliate earnings. As I said above, watch the video to see what happens when someone types in "Digital Cameras"... it looked like a page right out of a flyer. Yahoo! is an EPN affiliate now too (on their updated template that not everyone sees)... I see a move away from display advertising right into affiliate income.

edit: Further inspection of the video has me considering keeping MSN the heck away from my content, since it would be used to drive people to their affiliate links instead of mine. Have they thought this through?

Apparently not, 100 camera shops trying to sell the same camera make for the least credible bunch and Bing seems to cut out it's competitors, aka the sites that have people who think running them.

You know what's REALLY funny? We've all been building sites and trying to add additional value to the affiliate portions of those sites so as not to be considered a thin affiliate to search engines... and here comes a search engine that will throw pure affiliate content at visitors. I'm highly not impressed by some parts of that video.

[edited by: JS_Harris at 3:10 am (utc) on May 29, 2009]

3:28 am on May 29, 2009 (gmt 0)

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Another thought, anyone can mash search results with affiliate offers and 3rd party reviews to start their own version of Bing (as seen in that video). Did anyone see anything in the video that suggests this could somehow be construed as a decision maker?

I must have missed it.

4:42 am on May 29, 2009 (gmt 0)

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Sounds like Live.com, MSN shopping, Farecast and Cashback all duct taped together.

Bong sales should go through the roof for whoever has bong.com and whatever is on bung.com should see a nice boost in traffic. It's all part of the plan to make more tax revenue by taxing pot.

5:28 am on May 29, 2009 (gmt 0)

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>>all duct taped together

Works like a champ on old ski pants for a few seasons, sucks for bundling a bunch of stuff together for a long time.

5:32 am on May 29, 2009 (gmt 0)

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This is not competition for Google Search but rather for PriceGrabber and price comparison sites like that.

The new thing is that they intend to offer cashback on products purchased after using Bing. That is how they intend to get attention, unlike other Google Search killer wannabees.

10:50 am on May 29, 2009 (gmt 0)

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"PriceGrabber and price comparison sites like that"

Exactly. I'm guessing all the deals have been thrasheed out already. If not, and I owned one, I'd be on the phone to my Microsoft Search Accountant to setup a meeting.

This is like the stuff Google has been showing off in their labs. Collecting data from lots of sources and presenting it to the users. If it takes off affiliates will pretty much get cut out of the equation as MS will go direct to the publisher. Still early days..it ain't even launched yet!

2Clean

10:53 am on May 29, 2009 (gmt 0)

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I agree mlemos, PriceGrabber needs to take notice more than Google, actually it looks more like they're using the Shopzilla layout but anyway... splicing together an affiliate site with search results doesn't make it a new beast. old search + old affiliate tactics = we've all seen and ignored this before.

Offering cash backs has proven to attract a most unsavory sort on other sites, I wonder how Bing will handle the abuse. I'm most interested in seeing how bing will handle being their own island in terms of being a source of answers about products while not providing visitors with access to other sites who perform real product reviews.

Mashing reviews together from all over the web... lovely.

12:19 pm on May 29, 2009 (gmt 0)

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Further inspection of the video has me considering keeping MSN the heck away from my content, since it would be used to drive people to their affiliate links instead of mine. Have they thought this through?

This is my take as well. I'll have to see how it works in practice, but the more they look like an affiliate site, the more I'll be blocking.
12:52 pm on May 29, 2009 (gmt 0)

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BillyS asked this and I think it needs to be answered: Who would buy an ad here? Sure, some will. But for Bing to click, EVERYONE needs to buy ads here. I don't see that, yet.

They are going after "health" in a big way, which is wise. I think Bing could also be especially compelling in what I call the "geo" market. That is, searches that has to do with a place. Daily newspaper web sites should be concerned about this. Yahoo and Google have strong relationships with the newspapers in most markets, which means that MS is going to show no mercy. This is a smart move on the part of MS.

Everyone talks about how the search results need to be useful. True. They also need to be "compelling." They need to leave you with a positive feeling. I don't get that on Ask.com or Live. Yahoo and Google do that right. I think Bing understands this, from what we have seen so far.

Interesting we're not seeing the usual, "Yea, we need a search alternative to Google" postings here that we usually get when we have news about Ask or some other alternative search engine.

2:52 pm on May 29, 2009 (gmt 0)

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They must not plan on rolling this out in China or targeting the Chinese market. Bing is the Chinese word for disease, to harm, injure, worry, insult, is it not?
3:06 pm on May 29, 2009 (gmt 0)

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Bing is the Chinese word for disease, to harm, injure, worry, insult, is it not?

If you consider what Bing will be doing to webmasters, the Chinese definition you gave fits perfectly.

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