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Microsoft Corp. aims to be one of the top two players in the online advertising market in three to five years, a company executive in charge of the business said on Thursday.
Speaking at a UBS investor conference, Kevin Johnson, president of Microsoft's platforms and services division, laid out the company's strategy to become a leader in the growing online advertising industry with a "10, 20, 30, 40" plan.
The plan, which represents Microsoft's aspirations over the next three to five years, calls on Microsoft to increase the company's share in Web search, page views, percentage of time on the Internet and percentage of advertising dollars.
Microsoft Aims For "Top Two" in Web Advertising [uk.reuters.com]
Maybe they plan to conquer the online advertising world by buying their way into ad agreements, a la Facebook.
One proof is in that they have .NET which is the most SEO unfriendly website creation software out there. How do they expect to index the web if they encourage people to make stuff that is so ugly. Or maybe this is a tactic. Maybe hidden in all that bloat is secret code that lets them index it better than other search engines.
>>>> Buy Yahoo
Agreed, but Yahoo looks way overpriced here. Microsoft would have to pay a premium from current levels too. Hard to justify it. They're betting on their own efforts.
Kinda off topic, but I don't get Yahoo's current valuation. Their P/E is currently higher than Google's, but they lack growth. People seem to be valuing them based on the fact that they're not living up to their potential.
Their stake in Alibaba.com is propping their price up a bit, but I've heard it's only worth ~$2/share.
.net is a group of technoligies that provides a "better glue" for Object Oriented Programming. It's not "Website creation software" perhaps you were thinking about ASP.net? I'm still a fairly new developer (just under 3 years experience) but I've seen first hand the improvements from VS2003 to VS2005 and now VS2008. Despite making mistakes (many of them) Microsoft does understand programming and has made my life as a developer more enjoyable.
That said, I don't believe Microsoft understands the web and web advertising like Google does.
[edited by: encyclo at 12:39 am (utc) on Nov. 18, 2007]