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Mobile ad blocking will kill you all

6:20 pm on Mar 1, 2016 (gmt 0)

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WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Apps are used by two billion users globally and most apps rely on advertising networks for their revenue. And app users don’t seem to mind them; despite Apple’s success in popularising low cost mobile app purchases, users still prefer seeing ads to paying.

Yet Shine, the technology provider for Hutch’s blocking, doesn’t appear to give the app developer a choice. It’s likely this will spark a shift from an ad-supported model to an in-app purchase model.

The ad industry itself will also need to readjust – possibly striking deals with operators for “acceptable” ads.


Heads up for app developers. The playing ground might change .. and might not be level.
12:05 am on Mar 2, 2016 (gmt 0)

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I much prefer the in-app purchase method compared to the disruptive 3rd party adds in apps. Although you can set a proxy for your phone that blocks all 3rd party adds easier. If developers want to monetize their apps it seems to be a better path to make some parts free so that users can determine whether they want to pay for full functionality.
11:58 am on Mar 15, 2016 (gmt 0)

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I feel like writing some.

Not all apps are born equal. Some are useful in the sense that the final user is willing to buy, to pay. The stats on how much is that app making is a separate discussion falling on the realm of prices, every product and service has to walk that path to define a price. That being said, despite most people loving the web culture, not all apps and not everything is meant to be free, or ad supported.

Ad serving might be limited in some cases, via network, apps, OS etc, a lot of final users just dont want ads, and a lot of companies in the middle (software) are a barrier itself. Etc we know the drill, still... many times we end up with an APP that does just one thing, or several... displaying an AD... that has no function, nobody will click on it, or nobody does, but people expect this to support the app? better put the brand like a permanent logo then.

I do understand and live by the reality of ad serving, but there are far too many cases were it doesnt make any sense at all but a lot of people expect to push the concept to the limits.
6:40 pm on Mar 15, 2016 (gmt 0)

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It won't kill us all!

It will, however, make life very difficult, especially for the smaller publisher. The larger publisher will be ducking and diving in different ways to find workarounds, deals, introduce new paywalls, or just not serve content, otherwise, they stand to lose a great deal more money.

If only the vast majority of publishers would get rid of the most annoying ads people would be happier to accept them, imho.

Has an ad on my mobile today which made it impossible to see any content. I couldn't find a ways to close the ad so I shut the browser down. It was the publisher's loss.

In-app purchases might be the way forward.

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