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Microsoft admitting its Windows 10 upgrade pop-up went 'too far'

     
7:23 am on Dec 30, 2016 (gmt 0)

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Microsoft's marketing boss Chris Capossela has confessed the infamous your-Windows-10-upgrade-is-ready pop-up that tricked so many people into installing the thing was a step "too far."

Speaking on this week's Windows Weekly podcast on Twit.tv, Capossela was asked to list his low points of the year for Redmond (it's 17 minutes, 44 seconds in). He said that from a marketing and brand point of view, the sneaky popup was a major mistake.

[theregister.co.uk...]

That was a bad period of time. I spent billable time to clients hardening systems against the Win10 upgrade instead of more profitable (for the client) work. Made me doh and MS a schmoe.
7:40 am on Dec 30, 2016 (gmt 0)

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I had no problem with the alert. You could easily turn it off.

All it meant to me was my box was verified to support the upgrade and I would get it when my ISP pushed it through, although I can understand some people being confused.

No biggie :)
8:35 am on Dec 30, 2016 (gmt 0)

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You apparently missed the full month that clicking the red x actually scheduled the install (that's what the article is about).
9:09 am on Dec 30, 2016 (gmt 0)

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Don't think so.That's what it did. Of course the roll-out is controlled by ISPs, spreading the load by region. I remember watching as each got the upgrade.

The anniversary update didn't do it that way though. I just found it downloaded, ready to install when I turned on the box one morning.
12:27 pm on Dec 30, 2016 (gmt 0)

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"Within a couple of hours of that hitting the world, with the listening systems we have, we knew that we had gone too far and then, of course, it takes some time to roll out the update that changes that behavior."

Pretty absurd that they need "listening systems" to tell them that.
12:08 pm on Dec 31, 2016 (gmt 0)

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What's more absurd is that it took a month to fix it.