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But here’s the icky part: The redesigned GWX pop-up now treats exiting the window as consent for the Windows 10 upgrade.
So after more than half a year of teaching people that the only way to say “no thanks” to Windows 10 is to exit the GWX application—and refusing to allow users to disable the pop-up in any obvious manner, so they had to press that X over and over again during those six months to the point that most people probably just click it without reading now—Microsoft just made it so that very behavior accepts the Windows 10 upgrade instead, rather than cancelling it. Microsoft Criticised for Sneaky Windows 10 Upgrade Pop-Up [pcworld.com]
Microsoft told the BBC it had modified the pop-up as a result of criticism: "We've added another notification that confirms the time of the scheduled upgrade and provides the customer an additional opportunity for cancelling or rescheduling the upgrade.
"If the customer wishes to continue with their upgrade at the designated time, they can click 'OK' or close the notifications with no further action needed." Microsoft U-turn on 'nasty trick' pop-up [bbc.co.uk]