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In a move designed to significantly bolster its local online search marketing capabilities, R.H. Donnelley Corporation (NYSE: RHD) announced today that it has purchased LocalLaunch!, a Chicago-based company that specializes in providing Internet search products, platforms and fulfillment solutions to local advertising providers.
R.H. Donnelley's acquisition of LocalLaunch! adds approximately 40 Internet marketing professionals who are highly skilled in developing innovative search engine marketing and optimization products that help connect businesses with consumers who are searching for goods and services online.