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I would look more at the relevancy and the title tags and the number of pages. The more relevant the better. The closer the title tag is to your keyword the better. The more pages on the site the more weight that link might carry.
PR and alexa will give you a quick general idea.
Should we consider placing a text link on thier home page or a text link on an inside page that would probably drive us more traffic.
Home page has a page rank 7
Inside page page rank 1
As far as traffic we are better off being listed in a second directory page, what about SEO purposes does it make any difference?
I also would check link: command on all.
Would strongly recommend against buying, if link: or site: is zero on Yahoo Site Explorer...
1. If they rank well, search engines must like them and what they are doing with their site.
2. It keeps me in my niche.
3. They are already getting the top ranking I want, so why not get a piece of it now.
I also do the other checking link checking as stated before, but the above formula has worked well for me.
In other words, "Will this link provide relevant traffic to my site, and if so, what is that traffic worth?"
If it produces adequate traffic, then any gain in the SERP's is a bonus. Further, an algo change that trashes the SERP's is less of an issue, since the link will still be producing relevant traffic.
Relevancy is key in all forms of marketing, and it is no different in SEO- the meaning and end result may be different when speaking in SEO tongues, but relevancy is *key* either way. ALSO buying links can sometimes be much less expensive than buying PPC adspace on content networks, and Google sells links on content networks... they just don't give you any ranking pop (that was not a dis on Google, I see nothing wrong with any form of advertising that is profitable for my companies and does not piss of end users)
*Don't* buy crap links, don't buy links if the only gain is SEO related (search engines don't like when people try to fake popularity), don't buy links if you cannot justify their purchase with true marketing intent- to gain exposure and / or traffic. You might be putting yourself at risk.
*Do* buy links if it is a site you would probably advertise on, or if the content is relevant, or the traffic is good.
Just "don't be evil" and you should be OK... unless most of your link portfolio is purchased links. That's just too easy.
text link networks
Seriously most link buys via these channels are dull. Often overpriced (due to quality) and too much wasted time sifting through the garbage (even when semi-tailored to your site - they don't try real hard). Also the infantry is often quite limited with too many mouths to feed along the way.
Find out roughly where the Link Network sites rank and contact stronger sites in the niche. Strong sites rarely rely on Text Link Sales via brokers for revenue (yes there are exceptions).
I am a very paranoid link builder (with good reason) and the fact a search engineer (or compeditor) can see the infantry scares me a little - it's just as easy to avoid it and blaze your own trail cutting out the middle men in the process. However if you have exausted all avenues (as some do) you should find a few good links if your careful.
You want virgin territory no body else is covering or likely to cover (or your playing SEO follow the leader - as many DO).
Do it privately, think + link outside the box.
Look for growing sites that are ontopic that will become authourities given time, these are the best buys. Offer deals for people or simply ask politely.
re: Run of site links
There is nothing wrong with ROS (site wide) links at all. Just be careful that the site's are highly ontopic and offer users of those sites something they'd like to see.
Happy linkage :D
[edited by: Bennie at 7:26 am (utc) on Nov. 14, 2006]
what is the best way to find that file?
Some crooks would even use server side scripts to generate the 'adequate' robots.txt file depending on visitor's user agent. If you visit that website through different proxies, and if you notice any signs of robots.txt file being generated and presented in different ways, don't bother wasting your time and money.
Why don't you build a site that will get you free links. I have a site that has received 4x6's and 1x7 (wiki reference) in the last two weeks. Next months TLA invoice is going to be lower :)
My client bought one hundred backlinks from a link building company. I spot checked 10 and found three are from the same IP address. That can't be good.
In my opinion, at the lower end of the scale, valuing links on their Page Rank is a bad idea. I'd prefer to have a unique link on a new page rather than a link on a PR2 or PR3 page with ten links.
Now I'm looking at a site that they're listing as $15/month for ten links to your site. (lowest price I've seen on the site)
Now I'm looking at a site that is linked-to by that $15/month site.
Now I'm using Google's "link:" operator to see how many text link ads this site bought.
Oop, Google does not show this $15/month site as linking to the site. Google only shows one site linking to the site . . . and that link looks like a legitimate "industry friend" link.
Is this a good method of checking the reliability of link purchasing programs?