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What to look for when purchasing links?



4:38 pm on Nov 13, 2006 (gmt 0)

5+ Year Member

We are looking into buying links from sites that are within our niche.

My question is what would count the most as a quality link?

A. Relevancy
B. Page Rank
C. Alexa Ranking

[edited by: F_Rose at 4:38 pm (utc) on Nov. 13, 2006]


10:28 pm on Nov 20, 2006 (gmt 0)

10+ Year Member

Couple thoughts & situations on purchasing links:
What works for me:
If buying to gleen their traffic:
- How easy will it be for someone else to find my link. Home page, or link from the home page is optimal.
- How many other links out on your link page. For the SEO potential: How easy can you find the page you will be linked on through the search engines.

From and Ad Space Seller to Ad Space Buyer
1. First, look to see if they offer advertising programs on their site already. Know what you are asking for. If they are actively selling text ads for $300 per month,(a much higher price than you want to offer), be realistic if making an offer.

We've gotten emails saying "I'll pay you $30 for a text link...I'm only interested in search engine /PR ranking not necessarily your visitors". Yeah, right! Why do you think they charge $35,000 for ad copy in a magazine? Only the serious will apply.

2. Quality sites selling links (usually the ones with the least amount of outbound links because they are screened) will also want you to have something valuable to offer their visitors. They want quality in return. They want to offer valuable resources, be sure you are one.

3. If the site sells ad space, don't expect a recip. link. Every inch of real estate counts to generate revenue...especially if they don't sell a physical product ( content sites).


10:38 pm on Nov 20, 2006 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Links from a homepage are not always best when it comes to generating traffic.

Sometimes a sub-page on a site will get a lot more traffic than the homepage to begin with. So a link fom the sub-page might simply be seen more in that case.

Secondly, even if both pages get the same amount of traffic, it may well be that the home page gets a more general, less focused group of visitors that is less likely to be interested in your link.

So if the sub-page is more focused on your topic, it might well send more traffic.


4:24 am on Nov 22, 2006 (gmt 0)

5+ Year Member

Since I am new to purchasing links, I want more information as far as pricing.

We currently have an offer for a site that is fairly relative to ours, page rank 6, over 10K pages indexed in Google DB, over 1600 links to thier sites, very few outbound links on thier home page.

The price they are asking for a text link is $1,000.00 per month, isn't that considered very high?


7:46 am on Nov 22, 2006 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

1,600 inbounds is not a lot. Have they disclosed traffic stats to you? Did you get to look at what keywords they're ranking for and where the referrals are coming from? At $1k per month I think you're entitled to that information, given that they only have 1,600 inbounds.


5:14 pm on Nov 22, 2006 (gmt 0)

5+ Year Member

Sorry they have 16,977 inbound on Yahoo Site Explorer.

I was also wondering what is considered in the same niche.

If we are an ecommerce business site, is anyone selling to businesses any type of product considered in the same niche?


7:21 pm on Nov 22, 2006 (gmt 0)

10+ Year Member

I cannot think of a site worth warranting 1k/month for simple text link ads that takes up minimal real estate.

That is absolutely over priced and is not a normal rate you will find for text links.

This is obv. said without seeing the site and measuring all its metrics so take that with a grain of salt.

12,000 dollars a year for that single link deal it better deliver an absolute boat load of traffic.


7:23 pm on Nov 22, 2006 (gmt 0)

10+ Year Member

If we are an ecommerce business site, is anyone selling to businesses any type of product considered in the same niche?

I would say no. When I hear the word niche it generally refers to your industry, not the category of your industry (i.e. if you deal with Credit Card procesing, your niche would be CC procesing, not your industry category which would be B2B). Althougt getting links from your general industry category is good, specific nich links are generally better.

About the $1000 a month link, I would say don't go for it. Not because of the link (I know nothing about the details) but because of you (no offence). I think it is pretty safe to say you have never bought a link before. It is kinda like your first car. You don't want a ferrary for your first car, you will probably make all kinds of mistakes and hurt it. Best buy a car that isn't too valuable so that you can learn with it, and if everything goes wrong, you don't loose to much. Once you have learned how to drive with your old piece-o-junk, then go on to bigger and better things. Just my two cents.

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