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From and Ad Space Seller to Ad Space Buyer
1. First, look to see if they offer advertising programs on their site already. Know what you are asking for. If they are actively selling text ads for $300 per month,(a much higher price than you want to offer), be realistic if making an offer.
We've gotten emails saying "I'll pay you $30 for a text link...I'm only interested in search engine /PR ranking not necessarily your visitors". Yeah, right! Why do you think they charge $35,000 for ad copy in a magazine? Only the serious will apply.
2. Quality sites selling links (usually the ones with the least amount of outbound links because they are screened) will also want you to have something valuable to offer their visitors. They want quality in return. They want to offer valuable resources, be sure you are one.
3. If the site sells ad space, don't expect a recip. link. Every inch of real estate counts to generate revenue...especially if they don't sell a physical product ( content sites).
Sometimes a sub-page on a site will get a lot more traffic than the homepage to begin with. So a link fom the sub-page might simply be seen more in that case.
Secondly, even if both pages get the same amount of traffic, it may well be that the home page gets a more general, less focused group of visitors that is less likely to be interested in your link.
So if the sub-page is more focused on your topic, it might well send more traffic.
We currently have an offer for a site that is fairly relative to ours, page rank 6, over 10K pages indexed in Google DB, over 1600 links to thier sites, very few outbound links on thier home page.
The price they are asking for a text link is $1,000.00 per month, isn't that considered very high?
That is absolutely over priced and is not a normal rate you will find for text links.
This is obv. said without seeing the site and measuring all its metrics so take that with a grain of salt.
12,000 dollars a year for that single link deal it better deliver an absolute boat load of traffic.
If we are an ecommerce business site, is anyone selling to businesses any type of product considered in the same niche?
I would say no. When I hear the word niche it generally refers to your industry, not the category of your industry (i.e. if you deal with Credit Card procesing, your niche would be CC procesing, not your industry category which would be B2B). Althougt getting links from your general industry category is good, specific nich links are generally better.
About the $1000 a month link, I would say don't go for it. Not because of the link (I know nothing about the details) but because of you (no offence). I think it is pretty safe to say you have never bought a link before. It is kinda like your first car. You don't want a ferrary for your first car, you will probably make all kinds of mistakes and hurt it. Best buy a car that isn't too valuable so that you can learn with it, and if everything goes wrong, you don't loose to much. Once you have learned how to drive with your old piece-o-junk, then go on to bigger and better things. Just my two cents.