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Link Building Campaign Success

You link to them first or they link to you?

         

johnser

2:34 pm on Apr 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When personally contacting on-topic sites to swop links, which do you find has a better response? Is there a big difference?

Option A - Linking out to 200 relevant sites from your own "Resource" section and then contacting them to say;

"Hi, We've linked to your site. Can you link back to us?"
(We'll keep your link live for a week if we don't hear back from you)

Option B - Contact 200 relevant sites and say;

"Hi, We'd like to swop links. If you're interested, please enter your website description on <this page> and your URL which links to us.
Once we'ce checked it, we'll link back to you within 72 hours"

Which works best for you? Any tips / hints you care to share?
TIA
J

pshea

2:47 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



Having been on both sides of this issue, it is a crapshoot either way. Never give a webmaster a deadline, in my case, for example, I update my link requests about once every three months. If I get repeated emails, like "I told you I will pull your link down in 24 hours if I don't hear from you!", I'm like, 'get a life'. If you are really interested in getting links, get on the phone and call the company.

Getting links is largely about wasting time. Success ratio is low, but you can increase your success ratio by making human contact.

ginagina

3:53 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



Your time may be well spent by buying ad space on a couple of high-traffic websites that will actually drive relevant traffic to your site.

Buying an ad can get expensive depending on the market you are in but you may be surprised to find the cost may be justifiable if it generates some sales.

howiejs

6:38 pm on Apr 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Interesting question -- I find the emails of "I put your link on my site - please post yours" also to be annoying - and I delete them.

I am also interested in what Subject lines would make you as a webmaster want to open an email?

ginagina

7:34 pm on Apr 7, 2004 (gmt 0)

10+ Year Member



I always read the emails that come to me about swapping links. Some of them have really paid off for me as far as traffic. Several sites contacted me about swapping a link when their website first started and now 4 years later, they are really high-traffic websites. I'm glad I partnered with them.

I always check out their site to see if my link is buried somewhere with 1000's of others or if it is a good link. I only reciprocate the good links.

howiejs

7:51 pm on Apr 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks ginagina --- so what subject line catches your attention -- the biggest issue I see is all the spam - I just mass delete emails

glengara

8:27 pm on Apr 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Some wily coyote suggested adding a link and then clicking it a few times over a matter of weeks before then contacting the webmaster.... ;-)

BroadProspect

10:02 am on Apr 8, 2004 (gmt 0)

10+ Year Member



link 1st
/BP

ginagina

12:27 pm on Apr 8, 2004 (gmt 0)

10+ Year Member



howiejs, I'll open a simple subject line such as...
do you wan't to swap links?

I'll check the email address that it's coming from to see if it's relevevant to my business. If I sell widgets and the email address is someone@antfarm.com then I wouldn't open the email.

Smiley

12:32 pm on Apr 8, 2004 (gmt 0)

10+ Year Member



Option C - would you like a PR6+ link? Your email will get replies.

ginagina

1:23 pm on Apr 8, 2004 (gmt 0)

10+ Year Member



You're right Smiley! I would be all over that. But there is the one drawback that the person receiving the email is not the webmaster and has no idea what that means.

johnser

2:06 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Do most webmasters actually know what PageRank is?
I wouldn't have thought so?
J

BroadProspect

2:22 pm on Apr 8, 2004 (gmt 0)

10+ Year Member



most of them don't
/BP

defanjos

2:28 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Do most webmasters actually know what PageRank is?

I think so.

Last month I received an offer for a reciprocal link with a PR7 site, of course I jumped on it right away, especially because they were not requiring any minimum PR in exchange. Well, the site I was asked to link to had a very few backlinks last month, I checked today, and it shows close to 28000 - so I would say, lots of people took that PR7 offer immediately.

Smiley

2:38 pm on Apr 8, 2004 (gmt 0)

10+ Year Member



Last month I received an offer for a reciprocal link with a PR7 site, of course I jumped on it right away, especially because they were not requiring any minimum PR in exchange. Well, the site I was asked to link to had a very few backlinks last month, I checked today, and it shows close to 28000

28,000 links in a month - now that's a good link building campaign.

defanjos

2:54 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



28,000 links in a month - now that's a good link building campaign.

I would say.
Maybe too good ;)

kivanc

3:18 pm on Apr 8, 2004 (gmt 0)

10+ Year Member



I think it is impossible.90 % have to be inbound links or links from sister sites.

ginagina

3:27 pm on Apr 8, 2004 (gmt 0)

10+ Year Member



defanjos, did the email have "PR7" in the subject line or did you have to open the email or even visit the website to find out this info?

rogerd

3:36 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



28k links in a month goes well beyond a link-building campaign. Particularly if that's a Google number, it would mean that the REAL jump in links was much greater because of their PR-limited reporting.

Something else is going on there... A huge number of internal links, some kind of link farm or related site arrangement, etc. I'd be kind of worried if a site of mine showed that kind of jump in a month - seems like a major red flag.

Back to the original topic, I look at most link requests, regardless of subject line. I respond most often to those from sites that are related and of decent quality (PR helps, but I'd avoid linking to a high PR site that looked spammy). It's most effective if the e-mail shows that the writer actually visited the site in question and understands why a link would be mutually beneficial. Seeing a link to my site in place is a plus, as I can evaluate the page and text and consummate the deal immediately if I like it.

The subject line shouldn't be cute, just something simple that mentions linkage and, perhaps, the site topic.

stevenb 1959

3:47 pm on Apr 8, 2004 (gmt 0)

10+ Year Member



The way Google algorism is set up right now it is best to take one link at a time and work it slow as each link is so valuable right now. The main thing is get associated page rank from the website you are linking too. For example I get a greater boost from page rank 3 links done properly better than from a page rank 4, 5 or 6 page.

JayC

4:13 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> Do most webmasters actually know what PageRank is?

Most who are interesting in pursuing reciprocal linking campaigns probably do.

defanjos

4:20 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



defanjos, did the email have "PR7" in the subject line

Yes, and it sure got my attention.

I agree that the 28k links were not all from the link campaign, but many were.

Let me add, this was not a reciprocal campaign. It was obvious the site in question hired a third party to do it for them

trillianjedi

4:27 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Which works best for you? Any tips / hints you care to share?

Personally I've found what works best for me is not to ask for a link. I just point them to the new website and let them decide what to do with that information.

An approach that has worked very well so far. I do personalise each and every e-mail though. And I refer in the email to a lot of things about their website, so it does take time. I do get a link 9/10 times though.

TJ

dwilson

4:31 pm on Apr 8, 2004 (gmt 0)

10+ Year Member



I got a message saying a webmaster had linked to me & asking me to reciprocate. But the message didn't include the URL of the site! I replied asking for the URL & explaining that I was interested, but got no answer.

Speak of a waste of time!

johnser

4:37 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Interesting TJ - Approx how many emails like this would you expect to send out in an 8 hour period?

trillianjedi

4:45 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Approx how many emails like this would you expect to send out in an 8 hour period?

That's really difficult to answer, as each one is completely unique. I look through their website first, then write around what I saw. I compliment them on the parts they did well, and I criticise the parts that I thought were not so good (in a positive way). Some are short, some are long.

Averaging it out, I would say if I were working a solid 8 hours doing that I guess I could push out maybe 60, including research time (finding the sites I want to link to me).

Out of that, 40 to 50 of them will usually link to me. I did have one run where I sent out 30 e-mails and every one had linked to me within a week. It varies a lot.

Some of them want to engage in email chat sometimes of course, but that's down to the nature of the way I do it.

I find it a much more interesting and rewarding experience than sending out 1,000 with a 5% hit rate.

I build niche sites, that's my market and I'm good at it. No doubt this wouldn't work for a gambling site.

TJ

howiejs

4:56 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



this is a GREAT thread

1) "greater boost from page rank 3 links done properly" - - -
Please define: links done properly?

2) "do most webmasters know what page rank is?" - - -if you are using backlink checks from competitors and you see that these are recipricol than yes -- if it is just a resource / directory of industry links that I would say no they don't know what page rank is

3) "I just point them to the new website and let them decide what to do with that information." - - - If you don't ask / direct them for a link - and you are saying 9 out of 10 are posting a link --- how? if someone sent me an email I would say "nice site" but would not think to link to them unless asked?

richlowe

4:58 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have found recipricol links to be a worthless waste of time which, in my opinion, violates the spirit of the web. My concept is I link to sites which my visitors may find of interest. In other words, my links add value to my site and thus cause my visitors to want to return. The whole concept of reciprocol links is a violation of the trust that a visitor gives me as an expert on the subject.

So when I find a site which I feel is of interest to my visitors, I add it as a recommended resource with a little blurb as to what it's all about. I may (or may not) send an email to the webmaster informing him of the link. He can (and often does) add a link back, but I never even ask. It's simply not important. I am adding value for MY visitors by linking to the other resource.

To answer the original question: my email filters have been set to automaically delete link exchange requests. I simply don't care and get way too many of them to deal with (over a hundred a week). I don't even want to know, I don't care that you have a (gasp) pr2 page, I already know that linking helps search engine ranking, and I really don't want to link to 99% of the silly affiliate junk that comes in this way anyway. And, most of all, I don't want your stupid canned email message that you sent from that piece of c*p product zeus or link master or whatever.

Richard

richlowe

4:59 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's really difficult to answer, as each one is completely unique. I look through their website first, then write around what I saw. I compliment them on the parts they did well, and I criticise the parts that I thought were not so good (in a positive way). Some are short, some are long.

Now, this I would welcome and it might even get a link if it were valuable for my visitors.

trillianjedi

5:14 pm on Apr 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



if someone sent me an email I would say "nice site" but would not think to link to them unless asked?

I would hazzard a guess that I wouldn't have emailed you in the first place.

RichLowe above, would have got an e-mail from me.

The attitude of the webmaster is always apparent from their product.

TJ

[edited by: trillianjedi at 5:15 pm (utc) on April 8, 2004]

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