Link Building Campaign Success

You link to them first or they link to you?

[johnser]

When personally contacting on-topic sites to swop links, which do you find has a better response? Is there a big difference?

Option A - Linking out to 200 relevant sites from your own "Resource" section and then contacting them to say;

"Hi, We've linked to your site. Can you link back to us?"
(We'll keep your link live for a week if we don't hear back from you)

Option B - Contact 200 relevant sites and say;

"Hi, We'd like to swop links. If you're interested, please enter your website description on <this page> and your URL which links to us.
Once we'ce checked it, we'll link back to you within 72 hours"

Which works best for you? Any tips / hints you care to share?
TIA
J

[howiejs]

What do you guys use to find link partners?

1) is it just backlink checks from competitors through google?

2) are you using specific search terms such as:
"your keyword widget" + "recipricol link" etc?