Question about localizing an English site to br-pt

Brazil vs Brasil

[ron_ron]

I wish to make a subdomain of my English site in Brazilian Portuguese. My question is to what extent should I localize it? For eaxmple, should I call my domain brazil.mysite.com or brasil.mysite.com?

Should I keep my image as an American company selling an American product or should I get more in step with the Brasileiros? Should I continue to use photos of Americans or should I use photos of Brazilians?

[Quadrille]

Without knowing your niche, there's no 'one' answer; In general, it would be logical to 'get in the heads' of your target audience.

Would they be pleased to see local 'flavor', or would they fully understand that it was a local language version of a US site, and find it patronising?

Prabaly best to ask the Brasileiros! As for title, I'd (almost) definitely go with the language: Brasil.

[bill]

My company's Brazil office suggested we go with a .br domain and not a .com. There are a number of third level .br domains [nic.br] to choose from. The most popular is .com.br

A local domain name has a few SEO benefits that you wouldn't get with a subdomain. It also shows a more direct commitment to the local market.