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So which words would you use to insert in these areas, or does it not matter?
If you only have prices on the site its very unlikely that people will want to book with you anyway.
Why not:
* build a pictures page
* build an information page about the location
* how to get to you i.e. transport links
* whats near the villa
* weather in region
Remember Google rewards pages that have information and are useful to the visitor. Insert your kewwords in the links on the menu across the top e.g.
Link 1
About our Villa in [ location ]
about [location ]
getting to [ location
pictures of the villa
prices for the [ villa ]
Ensure you have all metas correct , good titles and keywords smattered through the site. Get links to the site , from DMOZ for example and bob is your Uncle.. your in with a good chance.
David
I am trying to rent a villa and the page just has monetary values about weekly rental prices and some conditions of booking.
This does not sound very enticing to me. If I were looking to rent a place, I'd like a page that was informative and appealing. I think that's what the engines are after too. irishaff definitely has the right idea.
You don't have to make a huge production out of it, though. Probably 125-250 words of good content would suffice. I don't see that you'd have to repeat the placename, eg, all that much to make it work for the engines. In fact, I think I'd have a hard time keeping the number of repetitions down.
but wouldn't it be great if we could pull in some traffic with just a tweak of something?
I'd suggest you give it a try. Think of diversity as a survival mechanism. During Florida, for one of our main target phrases, all of our classically optimized pages on one site dropped out for a while and were outranked by our About page, which contained the phrase in the title, in the page text, and in some links to elsewhere on the site.
Just in case your price page does rank, you might want to include something like a prominent graphic link to your "action" page, whatever that is, so visitors will quickly get to somewhere useful on the site.
In general, I treat every page as a potential entrance page, and include enough info that visitors entering through that page will have a context, but site users who navigate to it won't be bored by redundancy. It's a tricky but important balance on SEOed sites.