Forum Moderators: open

Message Too Old, No Replies

How do You Optimise Pages That Cannot be Optimised?

         

reddevil

11:56 am on Mar 8, 2004 (gmt 0)

10+ Year Member




Hi,
I have a number of pages on my site that are just basic boring details (eg. widget prices) and they would take a lot of work to insert the ideal number of KWs in the title, description, content and heading etc, but then probably would just look like they are stuffed full of KWs.

So which words would you use to insert in these areas, or does it not matter?

HitProf

12:24 pm on Mar 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Product names and categories?

reddevil

4:52 pm on Mar 8, 2004 (gmt 0)

10+ Year Member



Hit Prof,
I am trying to rent a villa and the page just has monetary values about weekly rental prices and some conditions of booking. I can't think of anyway even to keep repeating the name of the Town to get that in my KWs.
Do you think it matters what text goes in the meta tags?

irishaff

1:17 am on Mar 12, 2004 (gmt 0)

10+ Year Member



Hi,

If you only have prices on the site its very unlikely that people will want to book with you anyway.

Why not:
* build a pictures page
* build an information page about the location
* how to get to you i.e. transport links
* whats near the villa
* weather in region

Remember Google rewards pages that have information and are useful to the visitor. Insert your kewwords in the links on the menu across the top e.g.

Link 1
About our Villa in [ location ]
about [location ]
getting to [ location
pictures of the villa
prices for the [ villa ]

Ensure you have all metas correct , good titles and keywords smattered through the site. Get links to the site , from DMOZ for example and bob is your Uncle.. your in with a good chance.

David

Robert Charlton

8:45 am on Mar 12, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I am trying to rent a villa and the page just has monetary values about weekly rental prices and some conditions of booking.

This does not sound very enticing to me. If I were looking to rent a place, I'd like a page that was informative and appealing. I think that's what the engines are after too. irishaff definitely has the right idea.

You don't have to make a huge production out of it, though. Probably 125-250 words of good content would suffice. I don't see that you'd have to repeat the placename, eg, all that much to make it work for the engines. In fact, I think I'd have a hard time keeping the number of repetitions down.

reddevil

10:12 am on Mar 12, 2004 (gmt 0)

10+ Year Member



Hi,
And thank you for all your suggestions.
There are other pages on my site that describe things to in the area etc and these are clickable from my homepage. I actually have about 50 pages. But this one page tells them the cost of the villa per week. Maybe it would be considered duplicate content if I also put similar descriptions? That is why i kept it seperate.
But, I just wondered if I could pull in a few more visitors if it was possible to optimise this page too?

irishaff

12:30 am on Mar 13, 2004 (gmt 0)

10+ Year Member



oh, ok. What i would do however is use your keywords in the menu as they will be inbound links from the prices page to the pages where you want people to land on.

I doubt it would be of any use to you to have people land on the prices page.

I dont bother to optimise my prices page at all.

David

reddevil

8:18 am on Mar 13, 2004 (gmt 0)

10+ Year Member



irishaff,
well i wasn't sure if a basic prices page could be optimised so i am glad that others don't bother too. but wouldn't it be great if we could pull in some traffic with just a tweak of something?

Robert Charlton

9:14 am on Mar 13, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



but wouldn't it be great if we could pull in some traffic with just a tweak of something?

I'd suggest you give it a try. Think of diversity as a survival mechanism. During Florida, for one of our main target phrases, all of our classically optimized pages on one site dropped out for a while and were outranked by our About page, which contained the phrase in the title, in the page text, and in some links to elsewhere on the site.

Just in case your price page does rank, you might want to include something like a prominent graphic link to your "action" page, whatever that is, so visitors will quickly get to somewhere useful on the site.

In general, I treat every page as a potential entrance page, and include enough info that visitors entering through that page will have a context, but site users who navigate to it won't be bored by redundancy. It's a tricky but important balance on SEOed sites.

Liane

10:54 am on Mar 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Robert is exactly right and it can be done. See your sticky mail.

reddevil

4:29 pm on Mar 13, 2004 (gmt 0)

10+ Year Member



Robert & Liane,
Gee, you guys are great. I am fairly new to webuilding and definately lack some direction here. But, with your help, I will try to optimise my pages again.
Thanks.