Using Quotes in Word Tracker?

****, word tracker, KEI

[howrich]

I am confused about to use Quotes or not to use Quotes in Word Tracker. When I search for phrases with out Quotes I never get KEI that are higher than 10. Which they say 100 is good. Most of the phrases without Quotes are in the 0.00 extra.

When I use quotes my KEI looks a lot better. My observation is that the amount of users does not change when you use Quotes but only the number of competing websites.

Ralph

[HitProf]

You can check both. The exact phrase can be useful for highly competitive phrases but even in the top results one can sometimes find non-exact pages. So I prefer to check without quotes. KEI is useles anyway - don't bother. High is OK but low doesn't mean anything.

[DanThies]

KEI might be useful, if they had a better metric for determining competition.

Wordtracker could improve their service a lot by allowing you do do Google "allintitle" searches as a competition metric. The first thing anyone is going to do, if they are optimizing and really trying to compete for a search term, is use those words in the page title.

If you want to see who the "toughest" competition is, look at intitle and inanchor for all the words. So if you want to find out who's really serious about targeting "blue widgets" you'd search for:
intitle:blue intitle:widgets inanchor:blue inanchor:widgets

My two cents...