Forum Moderators: open
Please add to the list as necessary.
Major
1. Wordtracker
2. Overture Search Tool
3. Google Sandbox
Minor
1. Metaspy?
2. Espotting?
Any other suggestions? How do these translate to successful Adwords campaigns?
Thanks
D
Any other suggestions? How do these translate to successful Adwords campaigns?
Just wanted to throw in a quick $0.02 worth of personal opinion. ;)
While Keyword Analysis Tools are undeniably valuable, don't forget other sources closer to home, that no keyword tool can duplicate:
* Your knowledge of your business (You know precisely what you have to offer, for example, while a keyword tool has no idea.)
* Your knowledge of your customers (You most likely have a good working knowledge of who your customers are, and their various sophistication levels. Choose keywords/Ad Groups aimed toward these sophistication levels.)
* The site to which your ad links is a goldmine of potential keywords.
* Look for negative keywords in the natural SERPS. Take a look at the first 100 or so results, and 'mine' negatives from the results that do not relate to what you have to offer.
IMO, using these resources will translate to successful AdWords Campaigns, as they related specifically to your business, your offerings, and your customers. Keyword Analysis Tools on the other hand, are simply databases with no knowledge of any of the above.
AWA
Your ideas certainly warrant exploration.
D
The site to which your ad links is a goldmine of potential keywords.
If the site is under your control, don't forget to mine the access logs for search terms users are currently using. And, if the site has a search function, the site search logs for what users are specifically trying to find once they get there.
Look for negative keywords in the natural SERPS. Take a look at the first 100 or so results, and 'mine' negatives from the results that do not relate to what you have to offer.Can you please expound on this and how it works.
Look for negative keywords in the natural SERPS. Take a look at the first 100 or so results, and 'mine' negatives from the results that do not relate to what you have to offer.
Can you please expound on this and how it works.
When you are paying for keyword ads, you want to make sure you use negatives to remove searches that can contain your keywords but have no relevency to your topic (so your not paying for useless traffic)
When doing SERP placement, having bad keywords isn't necessarily a bad thing unless you don't WANT the traffic :)
When you use the keyword tool on google, it explains the [] or "" or minus conditions and why/how to use them.
In the most simple case if you have something about widgets and you don't sell them you can use -sales -sale -shop -shopping so your ad will not show if they use your "keyword shopping" such as "widget sales"
I typically build a list of absolute keywords so i don't have to set a huge condition list.
Like ill have [my specific widget] and the brackets mean only show when 100% match of that specific query. I have a spreadsheet i keep of THOUSANDS of these keywords that i'm willing to pay for vs trying to remove or set conditions on general terms.
Sometimes i run a general term match though to see what keywords i may be missing. (often a cheap price to pay hehe)
You may add to the list as necessary.
Major
1. Wordtracker
2. Overture Search Tool
3. Google Sandbox
4. Numberonedomain Suggestion Tool( [numberonedomain.com...] )
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Wow, I've never seen that before. It tells me that every single keyword I'm after is far too competitive and that I'm hopelessly wating my time!
Does anyone know how accurate this tool is? If it is correct then I'm either going to have to re-think the last few months work or change my job!
I just tried this tool and noticed that it says "Grading is over 100, but above 100 is EXCELLENT." I'm not sure what that means, but when a keyword I enter has a grade of over 100, it still says the keywood is "poor."
The way this tool calculates the profitability of a keyword is similar to WordTracker - ie, looking at the number of searches for that keyword and comparing it to the number of competing pages (number of pages in resulting serps).
In my opinion, it's not the number of competing pages, but the quality of the competing pages (and the PR, how well optimized, etc.) that matters.
Beth
Overture suggests keywords you could use whilst numberonedomain gives you a mini competitive analysis for each one. Or am I mising something?
