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A basic question about the important elements that effect ranking. We all know keyword density in text is important but how do the meta elements work?
If one should use the important keyword in <h1>, <b>, in URL etc. Does the density of these tags matter? Lets say you have a page with many other links and bolded text. Does this dilute the important keyword ranking?
Keywords in H1 and H2 tags are the best for me.
That, combined with bolded text around my keywords and title in pages that will contain my most important keywords and key phrases is what I find really works the best.
Keyword density in pages is important too. If you can have between 400 to 500 words on each page, with all of your keywords properly placed, you should be doing great.
When possible, I am experimenting with the domain name keyword strategy, ie:
www.keyword1-keyword2.com... etc
I think it could work well too.
I hope this has been of help
:-)
If you have a keyword in a link text and the page conatins 50 other links (navigation etc.) the density % of the "keyword link" is close to zero - does this matter. Same thing with headings, bolded etc.
When using H1 tags etc., don't think about keyword density. h1, h2, h3, etc. were designed to show the topic of what it is that follows. They are topic headings.
According to the w3c [w3.org]:
A heading element briefly describes the topic of the section it introduces... There are six levels of headings in HTML with H1 as the most important and H6 as the least.
And this I posted back in November [webmasterworld.com], from the w3c [w3.org] as well:
<h1> is the HTML tag for the first-level heading of a document.
The title is generally duplicated in an <h1> element towards the top of the page. Unlike the title, this element can include links, emphasis and other HTML phrase elements.Often, webmasters will use an <h2> element instead, to make the heading smaller. This is incorrect, Cascading Style Sheets should be used to create this effect
<H6> in the footer (C) keyword in tend to use
(C) <h6>keywords</h6> 2003 - (style sheet to blend (h6) to body text
DaveN