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content for optomized search ranking

[mckcd]

Can anyone explain (to a complete idiot) the basics of choosing keywords, meta names descriptions, titles etc.?

Thanks
mckcd

[Quinn]

A lot of ground to cover for such a short question...

Here's a good place to start:
[webmasterworld.com...]

and good way to get what you want out of a question:
[webmasterworld.com...]

choosing keywords:

http:*//inventory.overture.com/d/searchinventory/suggestion
http:*//www.wordtracker.com