Keyword Density

5-20% of what?

[danielius]

Hi,

Just wondering: I've read many times that optimal keyword density on a site's page would be in the area of 5-20%. I'm wondering if that means for just one keyword ('widget' repeated between 25 and 125 times in a 500-word page), or if that percentage can be broken down for keyphrases ('blue round widget' with 'blue' appearing 10 times, 'round' 15 times and 'widget' 20 times in a 500-word page)?

Thanks,

Daniel

[annej]

I'm not sure about this either. Seems like it depends on the keyword tool used.

A good tool is at
[searchengineworld.com...]

Anne

[jlr1001]

if that means for just one keyword ('widget' repeated between 25 and 125 times in a 500-word page), or if that percentage can be broken down for keyphrases ('blue round widget' with 'blue' appearing 10 times, 'round' 15 times and 'widget' 20 times in a 500-word page)?

In theory both of those should be the case. Since S.E.'s take your content and sometimes "rearrange" words to match a search query as closely as possible, it would take both the KWD of the single search words and the density of the exact search phrases into account--assuming it makes KWD a largely relevant part of its algorithm.

-jlr1001