Currently I have a dynamic site that does pretty well with google but is next to nonexistant on other engines. I am thinking about using iisrewrite to change all the dynamic links to look like static pages. Would there be any significant difference if I were to name the pages with keywords instead of just index.htm? Like instead of this:
products/productname/index.htm
use this:
products/productname.htm?
or maybe:
products/productname/somepopularkeyword.htm