Anyone know of a Language Specific Search Term Count Tool

[paladin]

One of my clients, an Italian company, wants help the the SEO of his site. Up until now I have been using word tracker to help decide which words/phrases to target. The problem is that it does not seem to have too much information for words in Italian.

I have other tools to get most of the info I need, what I am missing is how many searches were preformed for a specific keyword. This can be for one of two search engines or many.

Any Ideas for an Italian and/or Hebrew solution on this?

Thanks,

[WebGuerrilla]

Unfortunately, I don't know of any. I'll run the question by some of our Euro Mods tools.and see if they are aware of any Italian

[heini]

Paladin, you might try the Italian Espotting keyword generator:
[espotting.it...]

It's fairly new, so I'm not sure how reliable it is.

And you might want to play with the adwords tool.

Other than that I'd recommend to get in touch with local SEOs, who often can help you with the keyword research.

[paladin]

Hi heini,
That looks like a good place to start. Do you know roughly what percent of the searches are done at espotting compared to other search engines? This way I can have a rough idea of searches from the other search engines as well.

Regarding your suggestion to get in touch with some local SEO's the client may not approve it. Just so you understand the client is a very large company in Italy that for the past year has been working with a local SEO company. They eventually dumped the SEO company and that it when they contacted me.

What happened was the client started out with their list of Key Phrases that they think they want and went to the local SEO company. The SEO company took the list and "optimized" the site for this list. What happened was that they moved to very good positions in the search engines for their targeted words and phrases, but the expected traffic did not follow. That is the point when they called me in. I did a quick breakdown of their Key Phrases and guess what...ALL of the phrases that they originally chose and the old SEO company "optimized" have little value (you know the kinds that get maybe 20 searches a month).

Just so you understand, when I say the old SEO company "optimized" the site, they did not change any of the original pages, 90% of which are in flash. What they did was created about 5 sub-domains with loaded Key Words & Phrases and redirects. In addition to that the SEO company hosted the subdomains on their server and now refuse to give my client access to them in order to copy them to the client's server.

All this said, you start and wonder why potential clients look at us as if we were witch doctors or frauds.

I have been in meetings with them here during the past week to decide on a plan of action for their site. Basically I have told them that there is no magic or short cuts to it, just a lot of hard work and attention to details. The one thing I am greatfull for in this project (besides getting it :) ) is that their home page has PR of 5, so that I am not starting from scratch. I am returning to the states next week so we have to try and close everything up here.

Please let me know if you have any other suggestions.

Thanks

[Woz]

You could try the Google Italian Adwords sandbox - [adwords.google.it...]

Don't know of any Hebrew ones though.

Onya
Woz

[heini]

Okay, that makes it difficult. The problem however is you need to get to reliable data and educated interpretation of keywords.
The Espotting and Adwords tool will only give you some ideas. As I said I don't think the ES tool is overly reliable, the db behind it is surely rather small at this point.
When you say this is a rather large company then I would suggest going the following route:
Contact Italian portals/search engines about doing advertizing with them. I imagine they will be cooperative to the point of giving you some decent stats on searches related the companies products/services.

Also look at their logs. I'm sure you will find several phrases the former SEO outfit didn't target.

Third you should study the competition. What do they target?

[paladin]

Thanks Woz,
The problem with that is it looks like there are at least a few, if not many, words and phrases in Italian that google does not reckognize in their Adwords suggetsion tool.

Heni,
I am one step ahead of you with the logs, already did it at the begining of the week.

Regarding the local portals, that sounds like a great idea. Why didn't I think of it before?!?

Thanks Again

[heini]

>words and phrases in Italian that google does not reckognize in their Adwords suggetsion tool.

You tried the italian adwords tool?
[adwords.google.it...]

[paladin]

yes,
I also tried the Italian Adwords, but the numbers seem to be too low to make sence.

I have a feeling that I am making a mistake somewhere with the numbers between the log files and the Adwords.

I'll let you know if I find anything, thanks for the help and advice.