Which title is better?

[irock]

Which title is better?

<title> Web site promotion and marketing </title>

OR

<title>We are the Web site promotion and marketing specialists!</title>

I'm trying to target "Web site promotion" and "marketing" keywords.

Thanks.

[msr986]

How about:

<title> Web site promotion and marketing specialists</title>?

[digitalghost]

<title>Website Promotion</title>

Next Page--

<title> Website Marketing</title>

[aspdaddy]

I agree, get 'website' in my logs 5 X as much as 'web site' - but isnt 2 words too short for a competitive market like that?

[glengara]

<title> Website promotion and web site marketing specialists</title> ;-)

[digitalghost]

>>two words too short

Well, you can go after the longer phrases, but realistically, you have too look at what people are typing into the searchboxes. In all honesty, I'd go after the local market first

<title>Yourtown Website Promotion</title>

<title>Yourtown Website Marketing</title>

From there, vary the phrases to capture all the natural phrases that people type into the engines.

From an optimization standpoint, it is much easier to optimize a page for two words than it is for 4 main keywords. In your case, you end up with two phrases competing on the same page. Give both equal billing and dilute the density by half. Incoming anchor text needs to be longer to be as effective, internal anchors need to be longer...

I prefer short, focused pages. Sometimes that means finding many different ways to say the same thing.

[HitProf]

Shorter is better.

Use <title>Website Promotion and Marketing</title> for your homepage and variations for the inner pages.

[aus_dave]

I agree with digitalghost - huge market out there for these keywords and the local market is your best best until you are so big people come looking for you to design their site ;).

I always use 'keyword1, keyword 2 etc. - mytown, mycountry' and try and aim for 70 characters or less. If I go slightly over then the country keyword may not influence the search results but my footer SSI file has 'mytown, mycountry' in it anyway so it's no big deal.

[edited by: WebGuerrilla at 2:18 am (utc) on Jan. 5, 2003]
[edit reason] member requested typo edit [/edit]

[Liane]

What digitalghost said! Split them up and make sure to include your location.