Forum Moderators: open
What to do?
Getting in the surfers shoes!
The surfer has decided to by a baby gift.
Decided to buy a Flannel Blanket as a baby gift and is looking for a source.
35 flannel blanket
18 flannel and baby and blanket
11 flannel baby blanket
5 cotton flannel blanket
5 free flannel blanket pattern
You don't sell flannel blankets specifically BUT you have the opportunity to influence this buying decision and drive traffic to your site to sell Animal Print Blankets.
Build a resource page that will direct this surfer to Flannel Blankets AND give the surfer the opportunity to shop for Animal Print Blankets in the process. It could be a doorway or a direct link from "Other Baby Gift Resource" on your home page.
[search.dmoz.org...]
REPEAT again for Hooded Towels, Towel Wraps, Chenille Blankets and Pillows and whatever.
68 chenille blanket
14 chenille throw blanket
13 chenille baby blanket
What would happen if you did this for "baby gifts"?
56364 baby gift
:)
Note that you will have to sell the surfer with a great ad or targeted Animal Print Blankets Message to keep him/her on your site.
This is an approach we use to increase traffic/sales when it appears that 550 is about all the hits we might expect on a KW in any given month [22 x 25].
< end of dissertation >
Anyway, WebmasterWorld has it right.
Keyword Discussion is the 2nd FORA here - unlike other forums.
Thinking outside the box will help you get targeted traffic and increase sales.
>Build a resource page that will direct this surfer to Flannel Blankets.
Then you can notify the sites of your page [and link]
Ask them for a reciprocal link.
>You don't sell flannel blankets specifically BUT
You optimize this resource page for flannel blankets.
It DOES have very relevant content about flannel blankets.
imo
I guess one thing to be careful with, is not to become too liberal in adding to keyword phrases, both from a spam point of view, and from a diluting primary keyword phrase point of view. Yes?
Second the nomination - there's no quick response possible. This is less like discussion food than - print it out, use it as a worksheet, and see how it applies to your sitution (which I did).
>Anyway, WmW has it right. Keyword Discussion is the 2nd FORA here - unlike other forums.
That's where it starts, doesn't it?
Search Voyeur [excite.com]
I tried my own advice on a customer account and it worked!
BUT I found something out that I would like to share.
When bidding at findwhat.com, you can save $$$ in some cases.
I bid on a term that the adult guys/gals bid on to get hits.
In that case, you don't have to bid the price#1 to be #1
There are different bids with filter on VS filter off
I'm able to bid #7 and end up at #1 with filter on.
Saved 10 cents.
:)
I completely agree with your process. I am certainly looking further down the list for good kw's more than I ever have. I still think most people are trying for too cherry a kw combo.
Specifically, I've just about eliminated all my one and two word targets. Some obscure two word phrases are still worth going after, but I think 3 worders are were the real opportunity exists. Simple quality optimization works better down there when you get below the 200-300 per month searches on Goto.
Edited by: NFFC
For instance: how many licks does it take to get to the center of a tootsie pop
had 674 searches!
Does anyone have any insight into this?
Thanks.
Debbie
SOURCE
[dark.ca...]
I'll spend all day Thanksgiving looking into this further. :)
I also noticed that there is a large interest in this search phrase:
when was the last time a guy in a t shirt cracked another guy in the head with a 3foot
wooden cross
There were 1108 searches for this phrase last month. The 3foot is one word. Should I also optimize the 3 and foot separately?
Seriously, what is going on ? Is this really a class project question?
Debbie
I've been using an adaptation of this "system" for doing additional content pages. Combined with looking at how many LS directory entries there are for phrases at MSN, it's also a big help with preparing pages for Ink submission. The slightly offish keywords may not be as popular, but they turn out to be very targeted and specific.
Combining that with the reporting on traffic for the search words available with the Ink submit, it gives an excellent idea of where to focus.
>>Combining that with the reporting on traffic for the search words available with the Ink submit, it gives an excellent idea of where to focus.<<
I've actually not done any paid submitting to Inktomi. Would you elaborate on what info you can get, how often, etc... and whether that by itself might be worth the price of the submit.
What you see first is a listing of all the pages with a grand total of the number of click-throughs for each of them. Then, individually for each page, all the search phrases that it got hits for, along with the number for each and the average position.
There's a little logo icon with a direct link to Hotbot, MSN nd AOL that opens in a new window for each term, so I'm not certain whether those are the only ones being reported for. The position figures have to be looked at more closely because, like in the case of MSN, there are directory listings first.
It's probably not information that couldn't be gotten through analyzing logs, but it's a bit quicker, and depending on how the site's statistics are compiled, when traffic is coming from an MSN page with a directory page in addition to the Ink listing, or from AOL in addition to an Overture listing, if the server stats don't differentiate, this does give strictly the Ink figures. imo it's a time-saver, and is close enough to the source figures to know if and how each page needs to be tweaked.
For the particular site I looked at today (a brand new one), for which I did some work for for the initial submissions, the site owner has now taken over their own seo. So it's not having modifications - not mine, anway. The info goes into my little black book for now. However, what their chosen keywords were and what my choices and recommendations were are two different things, and one look today showed exactly beyond a shadow of a doubt, when combined with the Overture and Google research that was done, which phrase a particularly impotant section of the site should be optimized for, whether a directory or a third-level subdomain. It took 30 seconds to see it. In this case it's not a minor thing, because a whole section of the site needs to be optimized for what was shown to be the top phrase.
Using Google and Overture figures were enough to have an accurate enough idea in advance; seeing this today merely clinched it. Log files would have showed the same indications over time.
Whether anyone should use it depends on the site itself, Robert. For my domain site it would be a complete waste of time and money. For one client site that has 12 pages of search terms printed out for this month (mostly google), with an enormous holiday spurt, I will be recommending it before Spring because of the seasonal nature of a lot of the products, and because several of them are diligently hunted for by collectors (LOL- wood chickens!). Not for the stats because I get those from the logs, but for the listings for the MSN and AOL audience.
It's just another research tool combined with the others, and depends on which search engine is being targeted as well as the site itself. But it was "getting in the surfers shoes" that added the valuable dimension, especially in getting around the MSN situation.
Interesting to see that it was nominated for a "least likely" award a year back - perhaps it should have been a "least likely to go out of date". ;)
