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Why is it necessary to know right customers before keyword research?



7:37 am on Jan 20, 2014 (gmt 0)

Why is it necessary to know right customers before keyword research, and what are the points to remember about the customers before starting the keyword research?

Digital expertt

11:20 am on Mar 24, 2014 (gmt 0)

To know the customers better is the most factor before going for keyword research because
If you're not clear about the product how can you shortlist keywords for it.
If there's no clarity about the product, road of seo plan would go in mess and give bad results.
Always be aware of the range of products your customer have and built your strategy accordingly...


6:21 am on Mar 25, 2014 (gmt 0)

Being familiar with right customers helps in keyword research. If your customers belong to a particular country then that country specific keywords may offer you good results.


8:16 am on May 7, 2014 (gmt 0)

Take a paper and pen and write following rules:

1. What is your business?

2. Who are your customers?

3. Where are your customers?

4. When your customers are available?

5. How you can reach your customers?

6. Why your customers will prefer you?

Now you can easily think about your business, and it will make you think what can be your target keywords.


7:32 am on Jul 7, 2014 (gmt 0)

Main purpose of doing SEO is the earn relevant Customer. In seo, Keywords are playing vital role to reach at right customers which will eventually help to achieve desire result. If you make mistake in identifying right customer which leads to wrong keyword research. you will never able to achieve desire result even if you could rank well for those wrong keywords.


1:49 pm on Sep 4, 2014 (gmt 0)

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

You need to know your customers in order to know what subset of possible keywords they are most likely to use.

I am in the music business - Possble keywords include concert, club, gig, dance, band, singer, songwriter, song, musician

I know that my visitors want to go to concerts and clubs rather than book bands or singers for functions. I then need to be sure that possible synonyms are mentioned in a natural manner. My traffic picked up significantly when I realised how many people were using "gig" as a search term and did some minor re-writing.

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