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Re-Post - Ranking Hurt Badly in Google

6:28 pm on Dec 9, 2011 (gmt 0)

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My home page which has been optimized for a very hot and competitive keyword. The keywords was performing so well for the last 3 and half years (top 5 places in Google, Yahoo, MSN). Unfortunately, it drops so quickly after a last google PR and panda update.

Years before, I optimized our website for top 10 hot keywords, and got superb places in Google (all came under top 10). Furthermore, we recently changed our web layout and some minor amendments were done with regards to text and linking structure, also the design. There are so many ranking factors those must be considered while optimization, even 100 of. Its about 3 months we are not coming back to our original places i.e. top 3. We work hard, building one way links from blogs(indexed links), article sites, etc. But still we are not achieving our ranking back. I don't know about the mistake we have done on the home page. Could you please let me know how to get my ranking back, also suggestions from your side will be highly appreciated.


6:37 pm on Dec 9, 2011 (gmt 0)

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if you're talking about the site in your profile then i would probably take a load of keywords out.

you must have about 200 mentions of the word "SEO" (no exaggeration), another 200 mentions of "SEM" and 100-odd each of "Search Engine Optimization", "Search Engine Marketing" "SEM Training", "SEO Training" -- all on the homepage. you probably got a couple of hundred links all containing "SEO", "SEM" and "Search Engine" as the link text as well
you mention SEO and SEM twice each in the title, and four times each in your description
i think you've gone a bit overboard on the keywords
10:41 pm on Dec 9, 2011 (gmt 0)

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Have you changed only your layout? The content is exactly the same? Code is the same (or better optimized)?

Consider that even if you've ranked great during the last 5 years, it doesn't mean you've done everything fine and maybe google is penalizing you for a mistake you did few weeks ago.

It's possible that Google crawled your page and found it was highly different from the one it has in its cache. This will launch a reranking process (it's my speculation). If this is so you should recover rankings in a week or so.

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