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Singular vs Plural Keywords



11:33 am on Oct 20, 2010 (gmt 0)

5+ Year Member

Hello guys,

I was looking for a concrete answer on whether i should optimize my pages for singular or plural version of target keyword. Let me give an example:

I have a computers website and from homepage i have links for my primary categories / keywords:


Now with google adwords tool, i come to know that "Processor" is searched much more than the plural version "Processors". Now some questions arise to improve my SEO efforts:

1. Should i use singular version of the keyword?
2. If i use the plural version, does it optimizes for both the singular and plural searches as "Processor" is logically contained within "Processors" ?
3. What is best strategy/practice to deal with the situation.



4:20 am on Oct 25, 2010 (gmt 0)

5+ Year Member

1. I think so.
2. As you saw, G treats the singular and the plural as two separate kw's, rather than the singlar a subset of the plural.
3. Use both s and p word versions throughout your pages.

Note that Bing treats s and p as the SAME.


8:08 pm on Nov 12, 2010 (gmt 0)

5+ Year Member

it does not affect much your rankings, before google is i think is advanced enough and does not pay attention to these factors. for example it automatically uses grammer words like of, in, to, etc. and correct spelling as well

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