I was looking for a concrete answer on whether i should optimize my pages for singular or plural version of target keyword. Let me give an example:
I have a computers website and from homepage i have links for my primary categories / keywords:
Now with google adwords tool, i come to know that "Processor" is searched much more than the plural version "Processors". Now some questions arise to improve my SEO efforts:
1. Should i use singular version of the keyword?
2. If i use the plural version, does it optimizes for both the singular and plural searches as "Processor" is logically contained within "Processors" ?
3. What is best strategy/practice to deal with the situation.