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What to name sub-page if domain already contains entire keyphrase?

Is www.BlueWidgetRepairs.com/blue-widget-repairs.html overkill?

12:41 pm on Jun 23, 2010 (gmt 0)

Junior Member

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joined:Feb 19, 2006
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I've been lucky enough to aquire a domain name with my primary service as it's key phrase i.e. www.BlueWidgetRepairs.com

I've created a page with all details about our service, but I'm wondering what name to give this file (theres too much information for it to go on the homepage).

www.BlueWidgetRepairs.com/blue-widget-repairs.html just seams a bit overkill to me...

Any suggestions?
10:42 pm on June 24, 2010 (gmt 0)

Senior Member

joined:Jan 27, 2003
votes: 0

I would agree that it seems like overkill. You might expecting shop.example.com/products, but not shop.example.com/shop.

It seems to me that your homepage would target that keyword anyway, so you'd be better off with something a bit more user friendly that potentially targets an additional keyword, e.g.
www.bluewidgetrepairs.com/services to also target blue widget repair services.

The value of keywords in a filename is not that high anyway for an engine like Google, whereas the benefits to usability in having shorter, more succinct URLs are tangible - that's my opinion at least.

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