Welcome to WebmasterWorld Guest from

Forum Moderators: open

Message Too Old, No Replies

Keyword Density

The Importance or Otherwise of this Factor

4:03 pm on May 24, 2010 (gmt 0)

New User

5+ Year Member

joined:May 12, 2010
posts: 15
votes: 0

To what extent and in what ways do folks deem key word density to be of any importance - I have been told by several authoritative figures in the industry that this component is now of negligible importance or impact - thoughts?
5:03 pm on May 24, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member beedeedubbleu is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Feb 3, 2004
posts: 6141
votes: 24

IMHO this is probably correct. I don't think it is as important as it was once considered to be.
6:45 pm on June 13, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Sept 30, 2000
votes: 5


If it is not as important as it once was, what is now more important?

Do you believe that a 300-word page with the keyword used 10 times is not seen as better than a 300-word page with the keyword used 100 times?
10:32 pm on June 15, 2010 (gmt 0)

Senior Member

joined:Jan 27, 2003
votes: 0

To me, keyword density is a bit of an odd measurement. As a quick rule of thumb for a page, it's useful. But that doesn't mean it's a direct ranking factor - IMO it would be strange for a modern search engine to factor it in directly. After all - the main aim is to identify the most relevant documents. Not the ones that mention something the right amount of times.

Not to be intentionally vague, but I think the most relevant document is likely to have a fairly high "keyword density" compared to other documents, but that doesn't mean the measurement itself is particularly important.

And in the days of Google rewriting queries to oblivion, what does keyword density mean, anyway? [webmasterworld] is [webmaster world] is [web master world]. There are few tools out there that even account for basic word variations, less still acronyms, synonyms or commonly co-occurring words.

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members