Plurals and

[mja1906]

Can anyone clarify this for me?
I have a website that offers tours of Northern Thailand

- Do I need to have the plural form of 'tour' as well as the singular?
- Do I need to put 'North' and 'Northern' or do SEs distinguish between them?
- Should I list the individual keywords (ie: tour,North,Thailand) as well asthe keyword phrase made up of these individual key words (ie: Tours of North Thailand)

?

Thanks,

[dertyfern]

You'll want to use all forms of key phrases, so tour and tours, etc.