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checking backlinks of competition

2:31 am on Jan 10, 2010 (gmt 0)

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joined:June 28, 2008
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My main question is when I search my keyword in google some results show up that are not home pages. Do I only need to worry about trying to beat the number of backlinks going directly to this page or do I consider how many backlinks are going to the main site/home page.