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Confusion with adwords

Strange behaviours of AdWords

4:02 pm on Nov 26, 2009 (gmt 0)

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Hello everybody,

I am working for Internet Marketing Company. We have been using AdWords for making analysis of key phrases for our clients, lately though we have got confused by the fact of strange results for monthly global search volume and local search volume and also for unproportional results for different country settings.

For example, what occured very strange for us is:

1. that monthly global search sometimes occures the same for UK as for "all countries and territories".

2. that monthly local search is unproportionally higher than global search.

3. that global search volume of specific key phrase has higher value for UK than for "all the countries and territories".

Can someone explain me how all those cases is possible?

Maybe we understand in a wrong way the meaning of global search volume and local search volume or difference of territories, but as for me, and from logical point of view, it is not possible that there is higher global search frequency volume only in UK (for example) than in all the countires and territories (including UK in them).

Maybe someone can advise us some better search engine of key phrases than adwords (though I heard that AdWords is the one with the biggest data base).

Also, my other doubt is a loop in AdWords which is lack of option: local avarage search volume (there exist just local search volume in a previous month vs. global avarage search volume).

I hope I made or my points clear enough. I would be thankful for any suggestions!

All best, Magda