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Do you think it is worth taking a hit in my current traffic and PR by changing my title and heading by dropping the first word (not from the domain obviously)? Does anyone have experience with this? I appreciate any advice! Thank you.
PS - I've searched for this same topic to no avail. If this exact problem is already addressed, perhaps someone can point me to it.
there are 3 words in the domain, title and heading
I personally wouldn't experiment with my most popular pages. But the test page(s) need to have a solid stats history so you can make decent comparisons.
At the most, try this on a (relatively) few pages to start. If the site is 100 pages, try maybe 5. If the site is 200,000 pages start with a few hundred pages at the most.
Certainly don't do both on all pages at one time.
leadegroot: I see what you mean about the repetitiveness of the words, somehow I thought that having the same keyword/phrase in your title, h1 and content, meant keeping it the exact same from Brett Tabke's 26 steps here.
Perhaps if, as suggested by trader, I make the title "Blue Widgets" or "blue widgets - big blue widgets" (unless that is spammy) and interchange the 3 words in description, text etc.
One other thing I noticed in a keyword evaluation I used is that many, many keywords were being picked up because I placed contents list of items available, under each side nav link. I've taken those out today!
Ken_b - thanks, I have a second stop page I can try the changes on and wait to see.
Thanks all. I'll let you know how it goes.