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Let me take an example to explain my situation:
I have a site on widgets called mysite.com
I have created different pages like: /overview, /news, /forum, /blog and /classifieds etc.
I understand what keywords to target for each of the sub-pages, example, target "widget news" for /news pages similarly, I am targeting "widgets" for my /overview pages.
I am confused as to what keywords to target on our home page which has a summary of the entire website.
Should I go ahead and again use "widgets" as the primary keyword on the home page as well. Would it not compete with the /overview pages on rankings.
Widgets World ¦ Widget News, Forum, Blog & Classifieds
Desc. Widget World offers latest widget news, forum, blog and widget classified ads and more..
or something to that effect.
as your site grows and becomes more popular then your internal pages (categories) should start to rank well.
hope this helps!
I get this: To target multiple keywords on my home page, I will have to consider various anchor text in my home page link building process.
My question: will my home page or my /overview page rank for widgets? as homepage has more spread out keyword targeting. Hope both these pages do not conflict for rankings?
hope you understand what I am getting at!
While the meta description isnít much of a ranking factor, itís still a good place to include your keywords because search engines will bold the terms the user searched for, and if those terms are in your meta description theyíll help draw the userís eyes to your search result.