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do i just use a h1 tag for the title 'indonesia' and then h2 tags for the subheadings?
or should i think about having the title as something like 'travel information on indonesia' and then the subheadings as 'temperature in indonesia' and the like?
the latter isn't really necessary for the reader, as its blatantly obvious that the temperature is regarding that of indonesia, but i think it might be better for seo.
can anyone offer any advice? i don't want to overdo it with the keywords - bearing in mind some of the paragraphs under each subheading don't contain a wealth of content.
Personally, I would not repeat the keywords within headings purely for supposed SEO benefit. I imagine you're targeting Google, which is pretty refined in how it interprets keyword use, and often will not respond well to brute force techniques.
As an aside, I personally think headings are somewhat over-rated in SEO circles. Most sites don't even use them at all, so it makes no sense to regard them as any kind of silver bullet for keyword theming.
Of course, using meaningful HTML is still a highly recommended practice, but don't get hung up on the idea that you need to keep using keywords in particular tags and that's the route to get rankings.