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I've been keyword reseaching a competitors web site. When you search google for a certain keyword phrase (for sake of this forum let's pretend the phrase was "Super Blue Widgets"), this competitor's Homepage comes up in the 1st page of google results. But nowhere (and I mean nowhere!) on their home page is the phrase "Blue Super Widgets", nor any links using that phrase, nor in the title or meta tags is that phrase. The Homepage does have verbiage re: "Blue Widgets", or "Super Widgets". But how the heck can their homepage come up in a search result in this situation? I could understand if one their lower level content pages came up - but not the homepage.
I had thought each separate web page (even home page) was evaluated by the search engines individually on their keyword, link, tags, etc...
Can anyone offer insight into this? Perhaps it's possible to rank very high just by having relevant information (without the exact keyword/link phraseology)? Thanks very much!
Also note that this keyword phrase I'm talking about is a very competitve keyword phrase (and in a competitive industry). Thanks all.
Perhaps it's possible to rank very high just by having relevant information (without the exact keyword/link phraseology)
It certainly is. Google, for instance, invest heavily in returning results for what you [i]should[/i have searched for, as far as their internal engineering says. The goal is to be the most relevant - not the most exactly matched.
this keyword phrase I'm talking about is a very competitve keyword phrase (and in a competitive industry).
In competitive industries you need to be looking at the external and internal links to the URL that ranks - most likely there are some valuable ones using the words you're searching for. That combined with an obviously related and on-topic page are key factors in stable rankings for competitive keywords.