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However, now I've been wondering something:
If you're in a field that has a lot of long-tail traffic, could it make sense to not go niche at all, but create a site with the general topic as your site's theme (without going niche, at all)...and then try to target every possible long-tail keyword in the field?
Is targeting the long-tail of a (general) field sometimes just as good of an approach as trying to occupy a niche?
The only downside I can see is that I have no idea how the internet will look in 10 years from now..maybe all long-tail traffic will be send to a few major players (who are getting the big traffic, too), etc...
PS: of course you wont get every long-tail keyword, but you guys probably get my idea.
Niche traffic to me is t he slow and careful approach. You can relatively easily take more and more of the niche, with a bit of persistent work, but you'll hit a ceiling quicker
Going for a more general area is more all-or-nothing. You need a lot more instant impact to get to where you want to be, but you have higher potential overall.
Of course, you can start with with either and build up or down. What you want to avoid is building something that does not give your abilities room to grow. Too niche means you can end-up a bit pigeon-holed and find it hard to break out of that without significant change.
How wide can one cast that loop?