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How to target additional keywords

5:18 am on Apr 21, 2009 (gmt 0)

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I have a page on my site that is targeted towards a specific keyword: Shiny blue widgets

I did a nice informative article write up on it.

I now found another (long tail) keyword that is somewhat relevant to the original keyword: Shiny used blue widgets review

I am at a loss as to how to tailor that original page for the new keyword. Or do I have to make an entire new page to target this keyword?

Will a few medium quality backlinks with preferred anchor text suffice? Or is it simply a matter of including a small review on the original article about the new keyword?


7:29 pm on May 1, 2009 (gmt 0)

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I am at a loss as to how to tailor that original page for the new keyword. Or do I have to make an entire new page to target this keyword?

write a new article for 'Shiny used blue widgets review,' and have it linked from the 'Shiny blue widgets' page, as 'Shiny used blue widgets review' can be categorized under the 'Shiny blue widgets' theme.

take a look at brett's theme pyramid to give you a good idea as to how to classify your content

also if you google 'theme pyramid' [google.com] you'll find some good discussions alluding to brett's diagram.

10:17 pm on May 6, 2009 (gmt 0)

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You don't have to write entirely new article, but it's highly dependent on the "authority" of your page - both within the context of your site, and the context of the other sites that are using related words and are deemed relevant by the search engine you wish to target.

If you are an entire brand named Shiny blue widgets, then it is more than conceivable that your homepage could rank for the type of variation you're talking about. Similarly, an authoritative page on a site (perhaps a top-level category) could also rank for a host of variations. Low-level, non-authoritative pages can also rank if they happen to fit a search engine profile of a relevant match for the keyword.

However, if this is a desirable keyword, then you want your users to be able to follow the path of least resistance, and immediately see content that is highly relevant to their search. It's better for users, and higher conversion for site-owners. So I would agree with nealrodriguez that new content is likely the best route.

11:20 pm on May 6, 2009 (gmt 0)

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Used is not new... write about that. Be amazed at the number of folks looking for used, ie. not new. Serious market possible if not used nasal inhalers. :)
4:43 pm on May 7, 2009 (gmt 0)

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there is a way you can go. target your main keywords, rest of the keywords or you can say that secondary keywords will automatically be optimized and will be in line with the passage of time. One more way you can do that.. simply start off page campaigns and use your secondary keywords while doing the campaigns.