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Due to the website being so broad, I have NO IDEA which keywords to focus on. Should I just be looking at popular keywords connected to each of the 22 categories on the site? I'm so stumped. Its not as if I have a video games site and can target video games for example.
Any tip/opinions on where I should go from here? At first opening I just assumed I wouldn't so any search word targeting; but I think that is a little careless to be honest. I will give more details if asked :)
Work on deep links to each topic from other authority sites for those topics.