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Keyword Phrases

new keyword information in the meta tags

     
10:30 pm on Mar 19, 2009 (gmt 0)

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I recently came across a site that contained not just Keywords in the metatags but this:

<meta name="keyphrases" content="Related Topics: Hypnotherapy, Hypnotist...

Is this somethng new? I've never heard about adding keyphrases in this manner, so could someone please fill me in?

Thanks

10:39 pm on Mar 19, 2009 (gmt 0)

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nope. just ignore it.
11:23 pm on Mar 19, 2009 (gmt 0)

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OK, I can ignore it, but I'm wondering if she's being sold a bill of goods from her current developer. Does it hurt her page in the SERPs to have hundreds of these keyphrases in her metatags?
11:30 pm on Mar 19, 2009 (gmt 0)

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Google will ignore the tags it doesn't knows. And the keyphrase is way too uncommon for SEs to use for ranking. So that's neutral. I'd just remove that for the markup/content ratio in case nothing internal/external uses that. E.g. that might be a helper for a script or something like that.
3:42 pm on Mar 20, 2009 (gmt 0)

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even if it's a mistyped 'keyword' tag, it barely holds any weight any more in the se's according to matt cutts:

matt cutts on usatoday [usatoday.com]

it's ranked a solid .05 in brett tabke's scale of importance:

[webmasterworld.com...]