Keyword Phrases

new keyword information in the meta tags

[CLTaylor]

I recently came across a site that contained not just Keywords in the metatags but this:

<meta name="keyphrases" content="Related Topics: Hypnotherapy, Hypnotist...

Is this somethng new? I've never heard about adding keyphrases in this manner, so could someone please fill me in?

Thanks

[idev]

nope. just ignore it.

[CLTaylor]

OK, I can ignore it, but I'm wondering if she's being sold a bill of goods from her current developer. Does it hurt her page in the SERPs to have hundreds of these keyphrases in her metatags?

[idev]

Google will ignore the tags it doesn't knows. And the keyphrase is way too uncommon for SEs to use for ranking. So that's neutral. I'd just remove that for the markup/content ratio in case nothing internal/external uses that. E.g. that might be a helper for a script or something like that.

[nealrodriguez]

even if it's a mistyped 'keyword' tag, it barely holds any weight any more in the se's according to matt cutts:

matt cutts on usatoday [usatoday.com]

it's ranked a solid .05 in brett tabke's scale of importance:

[webmasterworld.com...]