Long time Reader, first time poster

keyword performance, ad groups

[BulldogSTL]

Greetings folks,
after reading around the forums for a couple years, I have a question that I cannot find an answer for, hope you can help.

So, in terms of Ad Groups and keyword performance.
Does it matter if terms are in the same ad group that perform poorly in terms of traffic, vs terms that are high performing?

we have a couple ad groups with 1000 or so KW's in them, and are wondering if the overall group suffers because of the low traffic terms being mixed in.

Should we seperate them?
What would you reccommend?

Keep in mind all the terms in an ad group are releated, and relevant to the landing page, we are just curious if this is a factor or not.
I believe the answer is No, but if you have an opinion on it, please share.

Thanks in advance.
SMD

[BulldogSTL]

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