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A popular method is random keyword language in vague sentences below the main front page.
Should I be joining them?
In following the pack, even when you know it is a bad idea this is effectively what you are doing, if you think the risk is worth it then there is nothing stopping you from doing it, and if it works for a couple of years you may benefit from it, but you will kick yourself if Google penalises the sites doing this 5 days after you make it to the first page...It's your gamble at the end of the day though, and it's for you to decided if you are comfortable gambling with your site.