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I wasn't quite sure where to ask this...I hope I selected the right forum. The Google area didn't have a forum where I could ask a general type question.
Anyway...after hours and hours spent using the Google keyword tool and searching Google I have found several niche areas that might make for a good web site and am wondering about one in particular.
Specifically the search phrase in question, let's say it's "widgets for sale" had 1,300 searches in Google last month for that exact phrase but only 4 pages show up in Google to satisfy that search need.
I am new at picking out niche markets to create a web site around (with a goal of making some money from such niche markets) and was just wondering if such a combination is a good one to try and service? By building a web site to address the unsatisfied searching that appears to be happening around that keyword phrase.
In addition to determining if the demand and supply combination for that keyword is a good one...I am somewhat at a loss to know how to monetize the web site such that I can make some income from it.
I mean for example...let's say the phrase is "cars for sale" (which it isn't but let's just say it is).
I can't sell cars so that's out. Trying to sell an info product on how to buy cars maybe...but their is already a flood of those out there. Having cars listed that are for sale is time consuming thing to offer in that the list will constantly be changing (I want a more static site that will not require my attention that much if at all after being set up).
Anyone got any suggestions as to how to monetize what appears to be a very winning keyword phrase?
The first thing I would advise is caution. The numbers Google's tool spits out can be pretty questionable at times - especially for keywords at the lower end of the popularity scale. One obvious thing to watch for is discrepancies between last month's searches and the monthly average. Big difference imply dubious data, other than for "spiky" or seasonal keywords.
if you're going to invest in a particular keyword, you can do a lot worse than bid on Adwords with a small budget to gauge actual traffic levels. Failing that, try to cross reference the data with another keyword suggestion tool.
If the numbers given by Google are reasonable, then exactly how to monetise is probably better suited to one of the other forums here, depending on what sort of thing appeals to you. The easiest methods are to use advertising or affiliate links.
Yeah...I've noticed that the Google results are sometimes a bit off I think. Don't know what to make of that.
Just yesterday I looked up a keyword phrase I had looked up the day before (using the exact same methodology) and the page count in a Google search was *twice* what it had been the day before. Just weird.
I supose that Google might have change it's algorithms overnight but that's not likely given that most other searches remained fairly consistent across the two days.
Incidently how about running an adwords campaign for that term ? You would then have a pretty accurate grip on whats going on
[edited by: Essex_boy at 7:04 am (utc) on Feb. 16, 2009]