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How to Improve Keyword Performance?

8:00 am on Jan 6, 2009 (gmt 0)

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I'm a total newbie in this field, I hope someone can give me advice on how to improve the keywords search.

Our company just launced a redesign website lately (our domain name has been up for more than 1 year). At Home page, we have added meta keywords and meta description. From what I know, meta keywords are not going to help with the search engine result is it true? By the way, the meta keywords and description should be the same for every pages or I should put different keywords and description? Besides that, may I know what is the right way to apply the keywords in our website content? Let say one of our keyword is "<widget> software", is that mean we have to repeat this keyword in the content for few times so the search engine can detects these keywords? The keywords should be appeared in the Home page only or every pages? For the time being, if I put this keyword to search and I have no way to find our website or maybe I have to view for many pages then I can see it. I really don't know how this thing works and which part I have missed out and done wrongly. Our webiste has been up for more than 1 year but still getting this poor search result. Can someone advice me? Thanks.

[edited by: Receptional_Andy at 6:25 pm (utc) on Jan. 7, 2009]
[edit reason] No specific keywords please, see forum charter [/edit]

6:31 pm on Jan 7, 2009 (gmt 0)

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Hi jollybee, welcome to WebmasterWorld :)

The general, consensus seems to be that meta keywords are not going to set your rankings alight, but may be worth adding if you're covering all of the other bases. See the thread below for an interesting discussion on meta keywords:

Are repeated meta keywords duplicate content? [webmasterworld.com]

It sounds like you need to cover a number of the basics. An old, but still very useful thread which covers most of the significant parts of a page you should consider is Brett's quick rank [webmasterworld.com]. I'd suggest reading through that thread and then coming back with any specific areas you're still concerned about.

Generally speaking, the aim is to ensure keywords are present in your pages in a way that search engines can easily understand.

9:41 am on Jan 25, 2009 (gmt 0)

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Hi Jollybee. Indeed, some basic stuff you need to setup so your website can be more visible on search engines. The following might help.

- Register your site to Google Webmasters, just follow the steps there
- Create a sitemap of your site as well and download again in Google Webmasters
- Your content in your site need to be specific to the things you offer. Just do a bit of keyword researching so you can have a list of meaningful keywords you can put in your site content
- Submit your site in some free directly listing sites, that would help a bit.
- Lastly, you can search some postings here for some other tips others have posted discussing about Search Engine Optimization. Goodluck!


[edited by: Receptional_Andy at 5:50 pm (utc) on Jan. 25, 2009]
[edit reason] See ToS [/edit]