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suppose User has typed keyword "flowers" in google.com then google will display "flowers" related websites in search results right? but here if we observe google not only produce "flowers" related websites but also Name Of The Flowers like "roses" "sun flowers" etc...
In this case how should be our keyword research and what type of keywords we have to target in the website for better SEO?
Optimizing for keywords that don't convert to your offer is just a waste of time.
Note: I said "convert to your offer" not "convert in general." Jsut because the keyword converts for your competitor, doesn't mean it will convert for you. There are different offers involved.