keyword selection

[malcolmcroucher]

I'm busy building a theme pyramid for my keywords and my site .

Ive found lots of useful information all over the web however I'm coming up with some problems that perhaps some more advanced users can help me with .

Widget versus widget

When you drill down to specifics and have a long tail of keywords you often are faced with difficult choices

such as

big red widget
or
big red widget s

If you use the Google keyword selection tool you come across a wide variety of options

is it just a matter of providing content for many keywords

e.g

www.example.com/red/big/widget.php
www.example.com/red/big/widgets.php
www.example.com/red/big/widgeters.php
www.example.com/red/big/widgetings.php
www.example.com/red/big/widgeting.php

and then try and hide them under a list of headings e.g

Big red widget

WWW.example.com/red/big/widget.php

how to use big red widgets

WWW.example.com/red/big/widgets.php

big red widgeters for beginners

www.example.com/red/big/widgeters.php

etc

www.example.com/red/big/widgetings.php
www.example.com/red/big/widgeting.php

or how else should you address the matter ?

[edited by: Receptional_Andy at 9:25 am (utc) on Aug. 20, 2008]
[edit reason] Please use example.com - it can never be owned [/edit]

[Receptional Andy]

Often (and especially with Google) plurals, variations that stem from the root of a verbs and similar minor word differences are identified as being common variants, and results are shown from sites that contain these variations regardless of the user search. At a basic level, word stemming can be used to associate widget with widgets with widgeting. There are more advanced matching criteria such as the use of co-occurrence data which can find closely related words that don't originate from the same stem, or match an acronym with the words it represents.

The upshot is, matching of plurals and the like is now largely unnecessary, and it's feasible to target quite a variety of variations with a single page, and without the need to use all of the possible variations within content.

You might run into problems with keywords that are particularly competitive, but in most cases there shouldn't be any need for extra content creation to target basic variants.

[rosiee007]

Ideally, you should have separate pages for different themed keywords and use those pages to target long tail keywords along with your main keyword. Taking your example, it will be a good idea to have one main page for Big red widgets and use variations on the same page in the content:

www.example.com/red/big/widgets.php

Target the long tail keywords on the same page like:

Big red widget
Big red widgets
Big red widgeters
Big red widgeting
Big red widgetings
how to use big red widgets
big red widgeters for beginners

You do not need to use the entire phrase as-is (big red widgeters for beginners) in your content to be able to rank for the long tail keywords.

Then have another page for Big Green Widgets and target any long tail keywords on that landing page:

www.example.com/green/big/widgets.php

Big green widget
Big green widgets
Big green widgeters
Big green widgeting
Big green widgetings
how to use big green widgets
big green widgeters for beginners

You can also simplify the URL structure and use a simple one like the following:

www.example.com/red/widgets.php
www.example.com/green/widgets.php

OR better still..

www.example.com/widgets/red/
www.example.com/widgets/green/

[malcolmcroucher]

A question about the long tail :

red widgets in london
red widgets london .

How much difference does the in make and how would differentiate between that and duplicate content ?

with regards to GWT and Duplicate titles meta ect ?

Would you just be creative .

red widgets in london ¦ get them here

red widgets london ¦ buy one now

maybe i suppose ....

any thoughts would be great .

Regards

Malcolm